- Mobile Internet offers a way to talk directly and personally to a consumer but the medium is facing problems that make it difficult to use. For the marketers: fragmentation of the phones Operating Systems and networks providers and complexity of mobile site development. For the consumers: cost and non user friendly navigation.

- This platform has resolved these problems by offering a user friendly way for marketers to develop rich mobile sites which can be distributed in all OS and Telco's independent. For the consumer: by offering a user friendly and direct access to the mobile offer.

- The widgets are micro web sites that can be embedded in different media such as a web site, blog or social pages. They are interactive and can include: videos, RSS feed, forms, polls...

- The widget is the ideal (non intrusive) way to propose your message to your targeted consumers. "One of the marketing futures is ads widgets, the micro ads sites will be like air. They will be everywhere we need and want them to be"

- This platform proposes widgets to connect the media where your consumers are directly to their mobile phone: Widget with Barcode and TMS code for print media, web & desktop widget for web site and blogs and Social widgets (Social applications) for social networks.