Month: September 2016

Marketing Hacks Your Business Should Embrace

Small business owners have a lot of guts. They also take a lot of risks to demonstrate those guts. Getting into business on your own is a step most people are not willing to take. So, if you have chosen to be one of the rare risk-takers, you might need to learn about marketing hacks your business should embrace. These concepts will help you draw more people in and hopefully build a clientele base that sustains and profits your business.

To make life a little easier, consider utilizing payroll outsourcing. This service will enable you to have a larger amount of freedom from the accounting department. Timesheets and pay slips are time consuming endeavors. There’s no reason for you to be limiting your own creative genius when you could simply outsource the task. Weigh the costs and then move on to these far more useful marketing hacks to improve your business.

Marketing Hacks Your Business Should Embrace

5 Marketing Hacks You Need to Know Right Now

Marketing is essential to the success of your business. If people don’t know you exist, or what you have to offer, it’s hard to build up a clientele. While word of mouth is always a great asset, there are other options. These are the 5 marketing hacks you need to know right now:

  1. Webinar- Webinars create a sense of urgency. They initiate a need to join before the roster is too full. This causes significant amounts of interest among your patrons. Make sure you always provide high-value education, with quality speakers, and follow-up emails that will allow you to encourage attendees to become customers.
  2. Guest Post- If you are looking for highly targeted audience appeal and reach, start providing guest posts. Look for other bloggers who have access to your market and ask them if you can post on their blogs. Suggest a great topic and utilize their readership as a means of gaining site visits and potential customers.
  3. Giveaway- Create a regular giveaway. Require people to provide their emails in order to join the giveaway. Choose a product that your customers would be hugely interested in, one that is specific to them. Use Facebook ads and encourage social media shares.
  4. Live Survey– Qualaroo will help you design your own live survey. You will create 2-4 different profiles that represent your average customers. Then you’ll design a couple of questions to help filter them. Finally, pick a great offer (a discount on one of your products or services, or access to an invite-only opportunity). Learn more about Qualaroo, here.
  5. Exit Popovers- These are non-intrusive, less-annoying means of generating conversions. You can add a special eBook or email course as an incentive for the visitor to subscribe to your site. Popovers utilize exit intent tracking. There are several great companies that can help you create the most beneficial exit popover for your site. Consider looking into:
  • SumoMe
  • OptinMonster
  • FileMaker Pro

If you are still looking for cool ways to create those popover ads this link should give you some great advice.

Marketing your business will make an incredible impact on its success and sustainability. There is no doubt that marketing is key to a thriving clientele and regular profit gains. Therefore, if these marketing hacks have not offered you all you think you need, there are at least four more options located here.

Low budget marketing tips for small businesses

It is normal for certain business owners not to have a lot of funds available for advertising. Luckily with the internet at our disposal there are a few cost efficient ways to get your name out there and to obtain a target market for your new business. Marketing tactics and advice is available everywhere and it won’t blow your small budget in no time. As a business owner you have to learn how to stretch those dollars and make the most of what you have without declaring bankruptcy after a month of being self-employed.

First of all you have to publish the best content on your website. This is important to keep your potential clients interested in what you have to say. If you aren’t particularly good at writing you can easily find a freelancer to do the work for you. You can also publish instructional videos on your website that will give clients that special touch to understand how to use what you have for sale effectively. Click here for great at home filming tips. It is also fairly easy to get Ad promotional credits by looking for discounts and coupons that are floating on the internet to help you advertise online.

Low budget marketing tips for small businesses

You need to have a professional that takes care of your expenditure which could be one of the bookkeepers on this website. They charge reasonable amounts for all the services you need to get your business and marketing off the ground. Someone else should take care of your balance sheets and other jargon so that you can focus on more important things like becoming a savvy social media networker. There are many social media sites that can launch your business with the right amount of followers so you need to get out there and find the right amount of support so that the word gets spread and your potential client base grows.

You should learn more about infographics and how it works. These are powerful marketing tools that provide your target audience with a pleasant visual experience and the need to share what you have to offer. This is a great way to get referred by your clients. You need to constantly give new life to your website and the information that you put on the internet. A fresh approach will make your business stand out above the thousands out there with dormant and basic marketing campaigns. Find studies that cover your product or service and get help with the right marketing approach. By staying up to date with statistics you will always have an edge as a new entrepreneur. Find a way to recycle your content in a constructive manner and develop a customer referral program where your existing clients get rewarded for referring new clients to you. Word of mouth is incredibly powerful and can easily make or break your business. Click here to learn more about setting up a customer referral program. You could even lure new traffic by hosting an exciting online competition. This is a fun and interactive way to get noticed.