The TMS Shortcode System
With TMS we have upgraded the old fashion 'SMS shortcode marketing' system* with innovation via a new generation of intelligent short codes (Telco neutral) that can be placed over media channels and new usages via a mobile search engine of shortcodes.
The result is a new standard for brand-consumer interactions that fits the possibilities of delivering offers & content across the second generation of mobile phones.
* The SMS shortcode solution enables users to access an offer on mobile via an exchange of text. (texting a keyword to receive a branded text). Example: Text / Send NIKE 1010 (the keyword) to 6564 (the local #).
The TMS shortcode solution enables users to access an offer (updated in real time) on mobile simple by entering the TMS shortcode (i.e. NIKE 1012) to TMS search.
The TMS system is based on 2 components:
A) The TMS code which is a combined short and smart code (an alphanumeric keyword e.g. TMS: FOX 2011) that can be linked to a long URL of a mobile page, or to an instruction that calls for an action.
Note 1: A TMS code can be intelligent. A unique TMS code can be associated to different mobile offers (URLs) and instructions. If you correspond to certain criteria you get the offer A if you correspond to other criteria you get the offer B... The TMS Algorithm determinate in real time the right offer to provide. This functionality can be used for location-based distribution, yield management, or for distribution per operating system.
Note 2: A TMS code can be cloned. The TMS platform can provide different TMS codes attached to the same offer(s) or instruction(s). The goal is to place a different code, either by media or media title, to identify the channel used as a starting point of interaction.
B) TMS search which is a specific search engine for TMS codes. It enables the retrieval of instructions associated to a code. At the same time, it analyzes the consumers 'environment' (date, time, location, handset, history and more). The information collected is used to deliver , in real time, the right offer to the consumers using an algorithm, which is part of the TMS IP.
TMS search is accessible via a simple web browser set up at TMSsearch.com, or via the TMS mobile application. The TMS client application can also be installed and integrated inside a third party app. via the TMS API
How to obtain TMS codes?
TMS provides a range of ways for you to build a mobile campaign using TMS shortcodes.
1) Premium services provided by the TMS sales team.
2) The self-service platform TMSfactory.com which provides tools to create mobile campaign and TMS shortcodes.
3) An API library to allow third parties to integrate the TMS services, such as our editor of shortcodes and our search engine of shortcodes, into their own business, site or application.
Shortcodes: SMS vs. TMS
The SMS shortcodes are based on text messaging. They can provide consumers the access to a brand's mobile site in 3 steps: the user needs to send (and pay) the first SMS in order to receive an SMS from the brand with a text and a static URL linked to the brand mobile site.
The TMS shortcodes optimized for URL messaging reduce the consumer activation to 1 step - no SMS involved. The TMS codes direct consumers instantly to an optimized experience. On the brand side, the TMS code system reduces the process to one step experience and offers multiple possibilities in term of actions.
The Short Code Market
Brand Companies, who understand that mobile may be the best channel to reach the households with no landline telephones, are turning to "Shortcodes" mobile marketing today because it delivers personal, immediate, and actionable content to a target audience opting to receive messages.
In addition from providing access and engagement to the world's largest addressable market, shortcode campaigns (using the old fashion SMS system) have proven to be more effective than some other marketing methods like email or banner ads. In the US for example, SMS-based campaigns achieve over 50% opt-in rate, compared to 22.1% for email. Consequently, Mobile is capable to deliver profound results in terms of response rate and database generation, far superior to the traditional forms of advertising.
Today, the new generation of shortcodes provided by TMS, based on an easy to use functionality fully adapted to the new generation of mobile phones, enable to use the device as a bridge between any brand media campaign and consumers to deliver a personalized experience while collecting useful data.