TMS Factory Blog

Amid global recession today, business sector is at the peak of its struggle against this economic situation. Some are finding ways to survive from financial mayhem; and one strategy they highly consider is to cut their ad spending.

Sharing this article by Jay Yarow. Read on…

What Happens to Online Advertising during a Recession?

By Jay Yarow (jayyarow.wordpress.com)

When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?

I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.

Watch a video interview…

This is good news to all Heroes fanatics from all over Asia. The world’s one of largely viewed seasonal TV series now extends to mobile screens for a more personalized access.

TheTMSway Ltd has worked with Star TV to mobilize the trailers of Heroes season 3 to Asia’s mobile audience.

‘Heroes’ fanatics from anywhere in Asia can enjoy this great chance of taking their favorite episode trailers to their mobile phones, or even share the trailers to friends using a worldwide SMS service powered by TMS.

A TV series that portrays the mankind’s future where almost every character holds extraordinary ability, this third season of Heroes entertains the Asian region’s widespread mobile audiences, giving out the most generous trailers and profiles of the season’s characters.

On top of this exciting mobile campaign, TheTMSway Ltd has enabled polls and recommendations which allow the mobile users to interact and recommend the trailers to friends.

Few of the ‘Heroes’ episodes which are ready for capture to mobile screens include episode 1 (The Second Coming), episode 2 (The Butterfly Effect), episode 3 (One of Us, One of Them), episode 4 (I am Become Death), episode 5 (Angels and Monsters), episode 6 (Dying of the Light), episode 7 (Eris Quod Sum), episode 8 (Villains), and more.

‘Heroes’ is screened on Star TV every Thursday at 10 pm in HK and Singapore, and at 9 pm WIB and Thailand.

Don’t be left behind!

A couple of months ago, we successfully introduced our online self-service mobile platform (TMS Factory) in San Francisco, California.

Once again, our platform gears up for a significant move of going live and operational at world’s mobile advertising scene. Featuring a major set of mobile campaign solutions, our platform’s do-it-yourself functionality is expected to kick off for global enterprise use in mid December.

Quite soon, you can liberate your mobile campaign to global frontier using our classic, banner, and widget campaign solutions fully equipped with TMS templates acquirable upon creating your mobile contents.

Don’t miss the huge change in advertising and media consumption in which mobile contents can easily be created without the administration of IT wizards, can be accessed on cross media (desktop, web, and mobile phones), and can be shared to friends using our free worldwide SMS service.

Simple as ‘drag and drop’ navigation, we dare you to experience the TMS difference!

Movie trailers used to be viewed on television and computer screens, theater houses, or heard over radio airings. In other way, we can read selected movie excerpts and story characters featured over newspapers and magazines.

But now, movie and entertainment industries can better enhance the nitty-gritty of movie promotions and expand its campaign coverage to the mobile audience at local and international perspectives.

The latest of our TMS technology introduces the revolution of taking movie trailers and TV series to all mobile phones in the world. The TMS mobile functionality is compatible to all Telco’s system; hence it is capable of connecting to millions of internet-enable mobile phones.

TMS works for the mobilization of movie trailers from the creation of webpage to its conversion into mobile format (mobile version), and subsequently, to final stage of releasing the campaign to targeted marketplaces.

So, movie fanatics of today, you can personalize your viewing experiences and even share your favorite movie trailers to friends using our free worldwide SMS service. From the widgets and banners we created for the movie campaign, you can enter your cell number to get the trailers or your friend’s number if you wish of sharing them to your friends.

Given the expertise on the rapid changes of today’s advertising world, TheTMSway co-founder, Frederick Saurat, spoke on a panel in one of Casbaa Convention’s conference sessions ‘The New Media Plan: A Roadmap to 2012’.

The panel discussion was staged on October 30 at the Casbaa Dome in West Kowloon, Hong Kong where Mr. Saurat delivered bold outlooks on the essential changes to current advertising and where would it lead in the next decade.

TheTMSway, a mobile applications development company, shares a revolutionary marketing solution that bridges the advertisers and media to the digital generation through direct pull marketing (media to mobile) platform. TheTMSway new platform is one of the arising propositions today that surprises advertisers and media in terms of leveraging marketing results.

Likewise, quick introductory snapshots to an arising first-rate conversation in social media was presented in the session with mobiles largely on focus and SMS 3.0 advertising relatively tackled. This is a revelation to promotions on demand (POD), friend recommendations, and free SMS video.

TheTMSway joined Coca Cola, Star TV Group, TNS Media Research, and M&C Saatchi on the New Media Plan panel.

About TheTMSway
TheTMSway (www.theTMSway.com) is the provider of TMS Factory, a Media to Mobile platform to connect with the NorMobs (Normal Mobile Users). The platform offers to build Mobile rebound campaigns and to display direct access to the Mobile offers in all Media (Print, Web and Social) via the customization of Cross Media widgets.

TheTMSway co-founder, Fred Saurat, will join on a panel in one of Casbaa Convention’s conference session ‘The New Media Plan: A Roadmap to 2012’. Mr. Saurat will discuss insights on the future of advertising and media.

The event will take off on October 30 at the Casbaa Dome in West Kowloon, Hong Kong. Keep updated with the happenings at Casbaa Convention 2008.

You want to update your consumers with the latest of your services but you prefer of making it fast and stress-free. You can minimize the distribution of your flyer ads from streets or any of the public places.

TheTMSway offers an excellent solution to localize your business information, and that is to activate your flyer ads and send them directly to your consumers’ mobile phones. If you haven’t heard a few of our TMS Factory platform’s advance mobile solutions, now is your chance to get acquainted with them.

In our TMS selection, we offer you a Microformat Template which provides the functionality to mobilize your flyer ads straight to your consumers’ mobile phones. It’s a simple advertising method and is very reasonable to take for serious consideration. Once your consumers receive your brief message and will click on the link provided, they are redirected to the landing site of your business information where they can browse through and learn more of your service offers.

Our TMS Factory is created to simplify your business and marketing matters, and with a variety of mobile service functionalities associated in our platform, we partner with your venture of elevating your business reach.

What makes TMS Factory even enticing is it can connect to different internet-enable mobile subscribers, which implies a greater chance for you to increase your consumer targets worldwide.

If you are a blogger with various business travels and social engagements, mobile blogging is the alternate solution to your tight outdoor schedules. You don’t need to rush through your computer screen just to access to your blogs and feeds. Instead, you can use your mobile phone at your utmost blogging comfort.

This may sound complicated but actually this new stuff is tailored to its simplest mode, and you will find it very practical once you get accustomed into it.

Here’s how.

Our TMS Factory, a media to mobile platform, is powered with multiple mobile functionalities, one of which is to mobilize your blogs and feeds. Using our RSS Feed template associated in the platform’s templates selection, we provide you the permanent link to your blogs and feeds for a convenient switching to mobile blogging.

To get started, we invite you to browse through our TMS Factory platform’s templates library and choose the RSS Feed Template. We simply need the web address of your feeds and enter them in the TMS Template to automatically launch the synchronization with the world’s different mobile operative services.

Beforehand, of course you must activate your mobile phone’s GPRS. And if the activation is confirmed, it’s your heyday. Your phone is ready for mobile blogging.

Nowadays, the advertising sector has more than a few options to market products and services, where and which medium to use. The world’s arising technologies have come up several propositions of communication tools and services helpful for marketers to administer a first-rate interaction with their consumers. One technology, which is moving forward not only in Asia but also in Europe and America, is the mobile as an alternative advertising medium capable of reaching massive audiences.

The mobile portrays strength in terms of heightening one’s business or services, whether for a small or large company. Indeed, the mobile as a personalized medium provides an interactive technology to consumers while away from their computer or television screens. Videos, movie trailers, audios, blogs and RSS feeds, business services, websites, and advertising campaigns can go mobile.

So it is there, and let it be. No one can ever stop the world’s innovative minds from coming up with several technology advancements. Perhaps, one has to realize that the world’s mobile technology now takes each of us to the SMS 3.0 generation. Some of the mobile tools and applications development companies have produced an enticing advertising platform for marketers, aspiring or established ones, to release their campaigns to the worldwide market. And some things are simplified to the leeway of developing a mobile version of business sites and services. The mobile application development companies offer first-class services to marketers where they can optimize the looks of their mobile websites according to what they prefer, or they may create of their own mobile campaigns directly on the platform.

However, this enticing advertising break could be, if not, a challenge to conservative and skeptical marketers today. Are they ready to indulge to this advertising trend? This has become a never-ending topic in few of the IT and business conventions across the globe. The bottom line here is the mobile advertising stands an alternative medium that offers a cost-effective and timely manner of disseminating direct messages to the worldwide consumers. Yet, there is no specific advertising medium that assures success. Every advertising campaign remains experimental, and these advertising media are helpful means to companies in maximizing their marketing campaigns.

Amidst these arising technologies today, the marketer’s ability to read the consumers’ minds combined with extensive research on consumer-behaviors stay a key to effectively deliver messages to prospected audiences. Running ads to various forms of media will make companies hit their target audience in different locations. However, even if it ends up in front of potential customers, tendency is they are not paying attention into it, unless the ads appear worth enough attention-grabbing.

And mobile advertising is a marketing option that has a long way ahead.

How far would you like your branding to reach? Today, technology advancement has several suggestive means to reach a target audience; and, mobile marketing is the newest on list to surprise conventional marketers.

Mobile advertising is viewed an effective solution of getting in touch directly to the target audiences. Previously, maximizing the use of mobiles to connect with worldwide consumers implied courage for mobile tool and application companies from attempts; not in current time, though.

A mobile tool and application development company today pioneers the proposition of globalizing mobile advertising campaigns and websites using the world’s newest ‘media to mobile’ platform called TMS Factory. This platform takes mobiles and SMS to the next level with the SMS 3.0 generation.

TheTMSway, an IT company who developed the TMS Factory platform, displayed optimism about mobile advertising to capture huge responses in Asia due to wide usage of mobiles in the region. The company expects the Asia Pacific to pull in mobile advertising first hand, especially in India and China where middle classes are largely dominating the countries with mobiles as their new interactive screen.

Simple and cost-effective, the TMS Factory is the first Telco-Neutral platform in Asia to bring the millions of brands in the world at center stage. TheTMSway developed the platform allowing boundless connection optimized for all mobile operating system (OS) anywhere in the world including iPhones and Blackberry.

The presence of this new platform somehow brings in serious implication to local, small and medium marketers to review their advertising tactics to engage in conversation directly with their consumers.

Mobile advertising is relatively the current advertising medium today that can never be taken for granted; instead it proposes wise considerations in term of worldwide marketing scope.

If marketers strongly value the importance of cost-effectiveness, timeliness, simplicity and measurement for advertising campaigns; surely, the TMS Factory has more than enough to say.