As year 2009 magnificently has kicked off, several predictions related to possible performances of the mobile marketing industry are coming out.
Here’s an excellent industry outlook discussing a sector-by-sector analysis of mobile marketing’s key opportunities this year.
Read on…
Key opportunities for mobile marketing in 2009: A sector-by-sector look
By Mickey Alam Khan (Mobilemarketer.com)
Where are the key opportunities for mobile marketing in 2009? As marketers look to engage with customers and prospects on tighter budgets, they will turn to mobile and the Internet for their ROI potential.
First off, the use of common short codes for text messaging along with a mobile-friendly Web site should be standard issue for every ROI-focused company’s mobile marketing and commerce kit in 2009. But there are other mobile marketing tactics that marketers can deploy to meet their strategic objectives in a year when most of the world will be licking its wounds from an economic meltdown.
Here are some ideas for marketers, ad agencies, publishers and mobile service providers to mull on. They are not comprehensive – and some tactics are already employed by many marketers – but at least should stimulate action in 2009. This is not a time to be coy, but to prove that mobile marketing will help revive a flagging economy because of the value it delivers to the end-consumer.
