Archive for February, 2009

TV5Monde extends news and sports to mobile

Monday, February 16th, 2009

Originally published on Media magazine…

By Benjamin Li

HONG KONG – French TV channel TV5Monde is extending its news and sports content – in particular French football and rugby league – to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.

Users of more than 8,000 models of mobile phone with internet access such as on a Blackberry, iPhone and other smart phones, can apply online and receive a free SMS with the link to TV5Monde mobile or email alert.

The TMS Way is the agency that supplied the technology Media to Mobile – a platform for marketers and media to create and provide mobile offers via TMS.

Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”

“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.

catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news

View article here:

http://www.brandrepublic.asia/Media/newsarticle/2009_02/TV5Monde-extends-news-and-sports-to-mobile/34359

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TV5Monde unveils bilingual mobile portal

Monday, February 16th, 2009

Article from Media magazine…

By David Blecken

ASIA-PACIFIC – French TV network TV5Monde has unveiled a free bilingual mobile portal for users in Asia-Pacific that will reportedly offer a range of tools and services to support its cable and satellite distribution.

In a statement, the company said the mobile platform, developed in conjunction with Hong Kong consultancy The TMS Way, would facilitate access to new, and in particular younger, audiences, as well as building loyalty with current subscribers.

The portal is reportedly optimised for all mobile operating systems and is able to recognise up to 8,000 devices, enabling access across the 45 countries served by TV5Monde in the region.

Services will include streaming news bulletins, programme schedule information, a video gallery and a travellers’ kit comprising features such as a currency converter, weather details and alerts, and background information on international destinations.

A spokesperson for the channel noted that the portal would create a range of targeted advertising opportunities, including language-, country- and device-specific banners, branded SMS, e-mail and newsletters, and links to websites and spot inserts. A campaign for French DJ act Justice consisting of a branded mini site will run over the initial four weeks following the portal’s launch.

The channel’s marketing director, Alexandre Muller (pictured), described the initiative as a “cost-efficient marketing tool to rejuvenate brand image” and to reach out to mobile users who may not have access to the linear service at home.

The development comes as TV5Monde celebrates its 25th anniversary.

Original article here:

http://www.brandrepublic.asia/Media/newsarticle/2009_02/TV5Monde-unveils-bilingual-mobile-portal/34234

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Self-service mobile campaign platform for businesses and media to launch Feb 08!

Wednesday, February 4th, 2009

Be the first 500 media, hotels, retailers, and other businesses from around the world to create mobile campaign using this newest mobile platform

TMS Factory, the newest self-service mobile platform for hotels and retailers aims to provide easy and instant distribution of product information, interactive coupons, rewards, discounts, and other marketing materials to the desired mobile audience at very minimal expenditure.

Now you can gain broader mobile campaign coverage at very simple clicks – to any of your targeted campaign areas worldwide!


A variety of mobile functions such as TMS templates for retailers, email marketing, barcode technology and SMS banner services are associated on the platform to raise the potential of your mobile campaign to its utmost unconventional method.

TMS Factory (www.tmsfactory.com) is well customized according to your preferences and needs. Using this application will not require professional IT development skills – simply ‘drag and drop’ any of your desired tools needed in the planned campaign and release it.

What’s more, 1D and 2D barcodes (QR, Datamatrix and EZ) along with the TMS media widgets associated on the platform allow a cross media access to mobile campaign. This way, your mobile campaign will gain instant visibility thru emails, web, print media, and social networks.

TheTMSway Ltd, developer of TMS Factory, will soon open the platform to serve the worldwide market, and while the factory kicks off for beta, great deal awaits the first 500 clients to sign up.

Register now!

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TMS Factory readies for beta launch, free invites limit to first 500 media and businesses

Tuesday, February 3rd, 2009

“Actually, this V1 resolves the major ‘Mobile Pains’ making mobile marketing easy and accessible to everyone. But we are continuing to make TMS Factory even faster, more robust and with more options as we are working already on the V2 to offer more mobile libraries, more services and more analyses via TMS analytic” — Frederick Saurat, one of TheTMSway founders

TMS Factory is a ‘media to mobile’ platform where businesses (hotels and retailers) and media can create mobile campaign, promote the campaign to other targeted media (print, outdoor, web, and social), monitor data statistics, and measure campaign results.

Mobile campaign everywhere

TMS Factory sends SMS to more than 150 countries using the worldwide SMS platform that is attuned to all Telco’s (Telco-neutral). This implies compatibility of factory to the millions of mobile phones operating in the world, including iPhones and Blackberry.

And the combined technology of standard 2D barcodes, 1D barcode, and TMS codes solution associated on factory enable to display mobile codes and widgets on targeted media (print, web, outdoor, and social) where mobile users can enter their country codes and cell numbers to receive the campaign straight to their mobile phones.


Be one of the first 500 factory users!

As part of beta launching, TheTMSway Ltd provides exclusive invitation codes to the first 500 businesses or media who register for accounts at factory website. Excellent opportunities await the first 500 successful registrations.

To request for invitation code, click here.

To register an account at factory, click here.

To login to your account, click here.

Efficiency and safety online

TheTMSway Ltd, developer of TMS Factory, currently conducts tests and debugs to ensure the platform’s efficiency. The company, on other hand, implements tight security and preventive measures and 24/7 network monitoring for the server’s safety while online. The factory’s beta launching will kick off on Friday (February 8, 2009).

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Internet Marketing will brave the outbreak of the global economic crisis says Web Guru Asia

Monday, February 2nd, 2009

What are the most common mistakes you see companies make with Internet marketing and about what business owners need to be aware of?

Despite the hard-hitting global economic crisis, International Data Corp (IDC) presented bold projection about the internet marketing’s market share to continue expanding while overall ad budgets are shrinking.

Here’s a closer look on the current mood and situation of the industry in Asia Pacific as Asian eMarketing.com talked with the co-founder and Chief Guru of Web Guru Asia, Mr. Jeff Zweig.

Read on…

Internet Marketing will brave the outbreak of the global economic crisis says Web Guru Asia

(Daniela La Marca)

Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent of the overall advertising industry and soar to 13.6 percent in the next three years. It seems like the Internet advertising market share continues to expand despite the economic crisis, the global outbreak of pessimism, depression, regression, and the fact that overall ad budgets continue to shrink.

So let’s take a closer look and try to find out more about the current mood and situation of the industry in Asia Pacific. Asian e-Marketing talked to Mr Jeff Zweig, co-founder and Chief Guru of Web Guru Asia, a regional award winning Internet consulting firm specialised in interactive marketing, online public relations and web solutions development, who is responsible for all of Web Guru Asia’s activities worldwide. In the eleven years since establishing the company, he has been responsible for the success of more than 150 online marketing and digital branding projects in 15 countries, mostly working with multinational or public-listed companies, as for instance Singapore Airlines, Hong Kong Disneyland, HSBC, Carlsberg, Microsoft, BMW, Pepsi, Sony, Time Warner (CNN, Time, FORTUNE), CNBC, to name a few, besides various government bodies.

Continue…

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