Archive for April, 2009

Mobile Marketing: Brands seek for awareness and action

Thursday, April 30th, 2009

Integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty but message needs to be relevant to the consumer.

This became one of the hot topics during the Mobile Marketing for Agencies and Media Buyers, an event sponsored by Mobile Marketer and the Direct Marketing Association.

Speakers said that the mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media.

Consequently, all agreed that maintaining tolerance with the campaign’s target audience is important. READ MORE

Rumor on Apple-Verizon talks, to produce two gadgets?

Wednesday, April 29th, 2009

After USA Today reported on recent talks between Apple and Verizon, a report from Business Week also came out about the giant companies’ partnership to produce two new wireless devices.

From the report, it is said that the devices are less expensive and a bigger media pad to allow users listen to music, view photos, and watch high definition videos with Wi-Fi connection.

Report says devices will be released this summer. Read full article…

TheTMSway Weekly Radar on Mobile Marketing and Business

Tuesday, April 28th, 2009

The Department of Energy has earmarked $41.9 million from the American Recovery and Reinvestment Act for the development of fuel cell technology. The goal is to create manufacturing and maintenance jobs for Americans who have been laid off from automotive factories and the like

Quickoffice beats Microsoft to the punch with iPhone app for Office documents

Dallas-based Quickoffice has released the first iPhone application suite that lets you view and edit Microsoft Office documents. Available for $19.99 from the App Store, it includes its own versions of Word and Excel it calls Quickword and Quicksheets, as well as file-management services


Green technologies to watch

“We are in a new era of energy innovation,” declared Daniel Yergin last week at a forum on clean-energy policy at the Massachusetts Institute of Technology.

Seattle, Atlanta And D.C. To Get First Mobile TV Tests

A coalition of TV broadcasters on Monday said they plan to use Seattle, Atlanta and Washington, D.C., as test markets for digital mobile TV services this year.

Spam Harms Environment

According to a Silverpop survey conducted last year, 80% of e-mail recipients felt that spam levels were either about the same or getting worse.

Percent Mobile – find out what percentage of your visits come to you via mobile

The service that Percent Mobile offers is so simple its genius. It is a solution for online websites that tells you what % of your users came to your site via mobile.

Bango Debuts Updated Mobile Analytics v4

Bango has long been known for its advanced mobile analytics solutions, and today marks the release of the newest version- version 4, which takes mobile analytics and visitor tracking to a whole new level.

Social Email Campaigns to Increase Nearly 400% in 2009

A record number of email marketers are planning to bridge the gap between online social networks and their email marketing campaigns, and the number of social email initiatives is expected to grow 367% this year, according to new research

Poll: Today’s Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think that today’s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll

Mobile not one channel, but eight: MobileMix speaker

It was expected. Someone in the audience at the final ad:tech San Francisco MobileMix session had to ask that dreaded question: “Everyone has been saying this is the year of mobile for five years. Is it?”


B2B Magazines Expand Online

Business-to-business (B2B) print magazines have fallen on tough times. While many publishers realize they have to be online in order to survive, they have been slow to take the digital plunge as they struggle to figure out a viable online strategy.

Court of Appeal overturns judgement to privatise PCCW

The Court of Appeal has overturned the judgment of the High Court of Hong Kong to sanction the scheme of arrangement to privatise Hong Kong operator PCCW. The company is disappointed at the Court of Appeal’s decision, given the clear findings and reasons set out for the judgment of the High Court.

China Telecom picks Huawei for 3G CDMA launch

Huawei Technologies has joined China Telecom for the commercial launch of 3G CDMA networks in many of China’s largest cities and regions. Using Huawei’s equipment, China Telecom’s 3G CDMA services are now available in 52 cities


Mobile Internet devices high point during a Webinar

Monday, April 27th, 2009

The growing portfolio of mobile Internet devices became a high point during the Yankee Group’s Webinar in conjunction with Trendsmedia and 4G World.

Among the standout devices mentioned were the BlackBerry Bold and Storm, the Android G1, the Apple iPhone 3G, the upcoming Palm Pre, the recently released Samsung Mondi and Nokia’s Symbian-based N97.

Read more

TMS mobile coupon services discussed at GoMoNews

Monday, April 27th, 2009

TheTMSway is a Hong Kong based mobile marketing company, specialising in brands and advertising agencies. The company is aiming to include merchants and retailers among its clientele by launching three new mobile coupon services. The services will deliver discounts, promotions, invitations and rewards to mobile consumers, directly from a mobile campaign.

Continue to GoMoNews

Nokia Shares still Rise 8.4%

Friday, April 24th, 2009

Despite 90% drop of earnings, Nokia is reported to have boosted 8.4% share increase on device shipments. Report says Nokia has shipped more than 93.2 million units in the first quarter to surpass analysts’ estimates.

Read full article

From BBC News: Mobile web coming of age?

Thursday, April 23rd, 2009

The mobile web recently has become one of the hot topics among BBC news stories. In an article, giant companies ranging from Google to Microsoft and from Apple to Yahoo believed that mobile phone would become the future of internet.

This positive outlook, however, faces doubts from quite several industry players but Ebay’s senior director of platforms and mobile Max Mancini gave his strong defense in favor to mobile phone.

There are also few among industry leaders who have spoken their views relevant to the very useful changes happening to mobile phones today and to the people’s behavior in terms of usage.

Read the article from BBC

TheTMSway: TV5Monde social application now runs on Facebook

Saturday, April 18th, 2009

TheTMSway Ltd and TV5Monde Asia joined forces of delivering the French TV broadcaster, news contents and programs straight to the pages of millions of Facebook users in the world with the goal to provide the francophone community and those who want to learn French, news bulletins in French directly on their social page..

In this project, a social application of TV5Monde Asia is developed by TheTMSway, and it now runs over the Facebook social platform.

For this beta launching, Facebook users can view all the news in short videos. The application is featured with daily news video bulletins (breaking news and business news) , and travel information for all Asian countries.

The users can also send favorite news and videos to all Facebook friends, or can post recommendation using the network’s status message feature.

The application’s Community feature, on other hand, allows Facebook users to comment or feedback on news and share it with friends.

catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news

New study found mobile coupons to increase 30 percent by 2010

Saturday, April 18th, 2009

A recent report released by Juniper Research reveals the redemption value of mobile coupons to increase 30% by 2010.

According to the report which is authored by Howard Wilcox, the mobile coupons are anticipated to be one of the biggest winners of the occurring global recession.

The report covers in-depth analysis of the trends and issues affecting the market, exploring to the mobile coupons market development to 2013, including user take-up forecasts, coupon redemptions and values.

The Mobile Marketing Association (MMA), on other hand, has confirmed the relevance of Juniper’s study to their own findings that consumers are most likely responding to mobile marketing offers.

Read the article from InternetRetailing.net

TMS co-founder Fred Saurat sees huge business potential of mobile TV to media firms

Thursday, April 16th, 2009

“In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” says Frederick.

Mr. Saurat, when asked by Media Magazine’s Anita Davis, quoted the huge business opportunity the mobile TV can offer to media firms. He said that investing in mobile TV today makes sense, emphasizing the collection and data management which can be integrated in mobile to lead media firms gain market share despite the world’s slumping economy.

“If media firms can reach a good audience on mobile, it will become an opportunity to engage in conversation with the audience and deliver personal messages from the programs sponsors and advertisers, such as targeted and localized coupons. It will be a major asset in terms of data and ROI discussion with advertisers.”

TheTMSWay client, TV5Monde, also addressed to same live topic saying that now is the appropriate time for mobile TV, wherein the thought of new media brings more opportunities to media firms from making relevant programs and linking it to other digital platforms like mobile Facebook.

Julien Dutronic, of TV5Monde Asia’s distribution and marketing division, also added that such an idea provides the use of ‘pull marketing’ taking place instead of ‘push marketing’. In such condition, users may choose the kind of information they want to access.

The mobile TV issue came at hot seat after recent deals were seen in favor of mobile as a must-have ad platform to evolve across Asia.

For TheTMSWay, this issue leaves a ‘say’ since the company has established a relevant self-service mobile ad platform which provides global brands, agencies, and media the mobile tools needed to explore unto the multi-faceted landscape of mobile marketing.

More insights from Asia’s business analysts and leaders, read full article from Media Magazine.


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