Double-digit growth seen for US and Europe online retail

Mobile is seen one of the efficient channels to leverage growth for online retail in US and European regions.

A recent study from Forrester Research said that online retail in the regions will experience significant growth over the next 5 years. An estimated 10% compound annual growth rate is expected for US online retail – that’s reaching to almost $250 billion by 2014; while Western Europe is expected to higher its rate margin at 11%.

For small businesses to get motivated, Forrester report suggested that businesses must take adjustments between the online and offline channels now that consumers have desires on those spaces, otherwise, it causes some risks of losing sales.

Forrester said a multi-channel strategy is a response to consumer’s desire to hop between offline and online worlds to maximize that growth, now that consumers, report said, are seen to increasing mobile and social behavior. Read more