TMSFactory Blog

B2B mobile marketing spend to reach $106M in 2014, study

admin — Wed, 10 Mar 2010 09:26:33 +0000

Mobile marketing has become one of the hottest news hitting across Asia-Pacific, America, and Europe. In fact, some regions like Latin America, Africa (Nigeria), and Canada are expected to embracing the trend to better serve their business industry players. Australia is most likely to adapt mobile advertising, M-commerce, and M-payment granted that some issues from its telephony infrastructure are addressed and settled.

Recently, mobile marketing again enters the hot spot with the huge possibility of business-to-business (B2B) players to increase its spending, in which according to Forrester Research’s latest study, it has to quadruple its mobile marketing spending over the next 5 years, rising to $106 million by 2014 – a high rise from last year’s $26 million.

According to Forrester’s New York-based analyst, Michael Greene, mobile marketing can be as much about building deeper relationships with existing customers as it is about attracting new ones. Furthermore, mobile can also be a useful channel for company’s sales force, saying that the channel’s greatest strength is as an engagement tool. In reaching customers, if generating sales is a fantastic goal, Forrester said the mobile channel can help that along. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

admin — Sat, 06 Mar 2010 06:35:39 +0000

Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015

Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers.

Mobile marketing tipped for further growth in 2010

Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets. TMCnet correspondent Calvin Azuri, citing a report carried out by E-mailvision, said that the continued growth of the channel will see it become one of the main drivers of email marketing in 2010.

Asia Pacific handset sales up 7%, says Gartner

The mobile marketing potential of Asia Pacific has been highlighted by Gartner in a new study which reveals that handset sales surged in 2009. Analysts at the research firm reported that handset sales in the region bucked the global trend by increasing to 483.5 million last year, up by 6.7 per cent from the 2008 figure of 453.1 million.

Mobile internet revenues ‘will boost south-east Asian telecoms market’

Money generated from mobile internet browsing will help the south-east Asian telecoms market perform strongly this year, IDC has forecast. The research firm predicted that the region’s mobile operators and infrastructure will generate revenues of $36.1 billion (£23.2 billion) in 2010, an increase of eight per cent from its performance in 2009.

Top Brands and Industry Pioneers from Around the Globe to Gather in Singapore for the 2010 Mobile Marketing Association Forum Asia

Mobile Marketing Association (MMA) is pleased to announce the return of the MMA Forum Asia to Singapore on April 13 to 15, 2010 at the Grand Copthorne Waterfront, Singapore. The theme of this year’s forum is “Now and Next”, a chance for participants to analyse and review the year just past as well as forecast what is to come. This year’s Forum will bring together over 250 participants from all over the globe, uniting members of the mobile marketing eco-system including regulators, brands, agencies, content aggregators, carriers, device manufacturers, technology developers and other major players in the mobile marketing industry. The focus is squarely on brands and agencies, and the event is open to members and non-members alike.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

67% Of The World’s Population Are Mobile Subscribers

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth. In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce.

Embedded Mobile Traffic Rapidly Grows

Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research. ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014. This traffic originates from laptops, netbooks and Mobile Internet Devices (MIDs) that are equipped “out of the box” with cellular or mobile broadband modems. Laptops and netbooks will account for about 90% of the traffic, with the contribution from MIDs and media tablets remaining fairly small.

Apple stings HTC with patent lawsuit

Apple said it sued rival smartphone maker HTC for infringing on 20 of its patents related to the iPhone’s user interface, underlying architecture and hardware. The company said it filed the action concurrently with the U.S. International Trade Commission and U.S. District Court in Delaware.

Asians becoming more adept in using mobile and online technologies

ASIAN consumers are becoming more open to digital and mobile advertising and online commerce, says Universal McCann (Malaysia) chief executive officer Prashant Kumar. “Countries like South Korea and Japan have mobile technologies that’s a generation ahead of western markets. In fact, youth in Japan are called ‘Oyayubizoku’,” he tells StarBizWeek.

Asia leads travel industry recovery; emerging markets look positive

In 2010 nascent trends such as the use of online marketing, the adoption of digital applications and mobile technology are expected to take root as travel players discover the benefits that these can bring to their businesses. “Asia’s huge potential for growth and its relatively younger travel industry mean that travel players in this region are strategically well placed to capitalise on the new realm of opportunities as the economy steps into a recovery phase,” Bailey concluded.

Bernhard Glock, the former global media chief of Procter & Gamble, goes mobile for the next decade with TheTMSway

admin — Tue, 23 Feb 2010 09:13:31 +0000

TheTMSway, a Hong Kong based company, is launching a new version of its platform for marketers, www.TMSfactory.com. The platform provides services to create, manage and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers with Telco’s neutral solutions. Today the company has also announced that Bernhard Glock has accepted a non executive director position in order to help the company expand business reach and drive forward to global expansion.

TheTMSway welcomes the former Media Chief at Procter & Gamble and current President of the World Federation of Advertisers (WFA), Bernhard Glock, as Non-Executive Director for the company. Bernhard Glock will help TheTMSway in customizing its “Media to Mobile” platform of services and in expending its business reach toward globally-driven growth. His acceptance at TheTMSway is anticipated to help the company in boosting its client’s base on a global scale.

“We are a young company and it was a real “test” for us when we met Bernhard for the first time and presented him our vision of the evolution of marketing in the next decade with the explosion of the mobile internet and our Telco’s free platform of services allowing marketers to connect with consumers from any media using mobile as bridge. Following on from his enthusiastic reaction we rapidly decided to team up in order to leverage our business proposition for global expansion” said Frederick Saurat co founder and CEO of TheTMSway.

“I am thrilled to join TheTMSway and help them shape the future of international mobile communication between brands and consumers. Mobile has been an afterthought for too long for too many agencies and advertisers. It is time that mobile gets a front seat in business and equity building communication. TheTMSway is the right partner to help achieve that.”

TheTMSway will also launch this quarter a customization of its platform of services, dedicated to Social networks market, offering brands a mother board to manage their social engagements on the different SNS. The platform will provide the tools to deliver mobile coupons, invitations and rewards directly from social posts driving the audience to points of sales or events. Bernhard Glock will provide his expertise and vast knowledge of the industry and its major players to help guide the Company grow globally.

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About Bernhard Glock

During his time at Procter & Gamble, Bernhard Glock oversaw the company’s estimated $8.5 billion global media business. Bernhard Glock pioneered media purchasing negotiations and enhanced Procter & Gamble’s consumer marketing return of investment (ROI). His latest pioneering responsibility was to reorganize Media at Procter & Gamble and established the organization of dedicated Media Purchases, Media Planning and Operations.
Bernhard Glock also held the position as Chairman to the Media Committee of the World Federation of Advertisers (WFA) for 6 years, became Deputy President, and currently holding the role as President of same organization.

About TheTMSway Ltd

TheTMSway (www.theTMSway.com) is a Hong Kong based company which provides a platform to develop, monetize, and promote mobile business. Based on a new technology (a new search engine of shortcodes), Telco’s neutral for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as “1 click” bridge to engage in conversation and deliver personal content (marketing or transaction). In complement to its self-service platform www.TMSfactory.com, “TheTMSway” provides premium services for media and global brands.

Corporate Headquarters:

TheTMSway Ltd
5/f On Lan Centre, 11-15 On Lan Street
Central Hong Kong
Phone: +852 3102 8077
Contact: Frederick Saurat

Also read relevant articles:

http://www.media.asia/searcharticle/2010_02/Former-PG-media-head-Bernhard-Glock-takes-position-at-TheTMSway/38935?src=mostpop

http://www.mandmglobal.com/archive/2010/february?1=1&BlockID=198782764&cms_search_keywords=Glock

TheTMSway Weekly Radar on Mobile Marketing and Business

admin — Mon, 22 Feb 2010 09:44:11 +0000

Motorola Maintains Mobile Subscriber Market Share Lead

Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%.

15B Mobile Tickets Forecasted to be Sold by 2014

Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new study by Juniper Research. The transport sector is leading the way, according to Mobile Ticketing Applications and Markets, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Juniper predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.

Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn

Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn. The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.

Demand for Mobile Financial Services Grows

Mobile Marketers Demand ROI

Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for mobile campaigns, followed by inability to measure ROI and a lack of a mobile component to the strategic marketing road map.

Mobile will be trillion-dollar industry by 2013

Our latest mobile forecasts predict that global connections will reach 6.49 billion in 2014, with revenues of $1,036 billion. However, “emerging maturity” in emerging markets and continued competition in developed markets will hit operators hard. Operators must seize the initiative to benefit from the huge scale of the mobile industry. Our estimate for global connections in 2009 (4.56 billion) is 1.2% lower than previously forecast. However, by 2014 our forecast of 6.49 billion connections is 1.1% higher than our previous estimate.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Google CEO Eric Schmidt gives mobile a ringing endorsement at Mobile World Congress, Microsoft is talk of the town, carriers seeking to win back control of the app world worry some and the Jordanian queen has one goal. However, there was also a sense that Mobile World Congress was like rest of the major shows: carrier-centric. Indeed, one of our correspondents – an executive from one of the leading mobile ad networks – felt that mobile advertising got the short shrift at the world’s largest mobile gathering.

From TheTMSway: TMSfactory now with new improved mobile marketing services and more user-friendly interface

admin — Wed, 10 Feb 2010 09:19:25 +0000

We are happy to announce the latest from TMSfactory.com, your self-service mobile marketing platform for “media to mobile” interaction. This month, we kicked off in the next phase of our mobile marketing services development with a totally new version of TMSfactory equipped with more services and a simpler and friendlier interface.

SMS campaign builder. You can use our SMS TXT campaign builder when you aim to create a simple SMS text ad. Our SMS campaign builder can localize campaigns in up to 160 targeted countries in real time.

We have added 2 optional services to our SMS campaign builder. First is the possibility to add a URL in the SMS which can be linked to mobile web content for consumers who have Internet-enabled mobile phones. Second is the possibility to use a TMS online widget to reach more consumers and collect new mobile consumer’s contacts.

To access the service: Go to TMSfactory.com > My Campaign > New Campaign > from TMS Express at the right side bar, choose SMS TXT campaign.

Mobile Coupon Service. This service gives you the opportunity to build your own mobile coupons using TMSfactory – 3 different coupons are now available: Discount or Gift Coupons / Classic Coupon / My own coupon, with ready-to-use templates where you can simply create your desired contents fast and easy. The mobile coupons service also offers optional templates such as Terms & Conditions and Feedback.

Measure the coupon’s performance. You can access to the TMS metrics tool which gives data and statistics to help you determine how far your mobile coupons have gone in terms of clicks, downloads, visits etc.

The service is for global use. You can assign your campaign to specific locations and participating stores for the validity of your mobile coupons. For more details, you may visit at www.tmsfactory.com or e-mail us at news@tmsfactory.com

To access the service: Go to TMSfactory.com > My campaign > New campaign > from TMS Express in the right sidebar, choose “Mobile coupons”.

Tiny URL and Widget Service. This service is customized for online marketer who runs a campaign on web, email, and social media. If you wish to drive the audience directly to your store, restaurant, or the like, our platform works best for your strategic marketing approach. This service allows you to create a tiny URL linked to a TMS widget form (that you can customize) where “opt in” consumer can enter their cell numbers to receive in real time your mobile coupon or invitation via a simple SMS message alert (with a link).The service is available in 160 countries. You can include the Tiny URL in your social posts, email copies, and behind a button or banner in a specific website.

To access the service: Go to TMSfactory.com > My Campaign > New Campaign > from TMS Express in the right side bar, choose Tiny URL + Widget.

Freemium Service. This is the newest free service that allows the bridging of mobile campaigns from all forms of media using our TMS shortcode technology, built for real time interaction (Telco free) between media and the mobile internet.

When you avail to our new Freemium service, you can use our TMSfactory site builder to develop your mobile offer: like creating a mobile site (rewards, newsletter, coupons, or invitations); or you may connect your existing mobile site to a TMS shortcode.

Our Freemium service helps you generate a unique shortcode and associate it to your mobile campaign (i.e.: 323 071 356). You can display your shortcode to different media like billboards, restaurant flyers, print ads, and TV or radio air spots. You can just invite your customers to use their mobile phones and enter the given shortcodes at the code search engine powered by TMSsearch.com.

Sample: Use your mobile phone to get our mobile coupon. TMSsearch.com > code: 320 28 90

Why using a shortcode is better than URL? First, it is easier to use by consumers. Second, it is integrated with data collection and management. Lastly, you can benefit from earlier campaigns that already used shortcodes as their consumers have bookmarked the TMSsearch.com on their mobile phones and it is a reflex for them to use the service.

To access the service: Go to TMSfactory.com > My campaign > New campaign > from TMS Express in the right sidebar, choose “Freemium service”.

TheTMSway Weekly Radar on Mobile Marketing and Business

admin — Tue, 05 Jan 2010 06:26:19 +0000

The mobile commerce prerogative for retailers in 2010

As retailers settle into their routine this year, one thing must change from 2009: mobile must no longer suffer benign neglect. At risk are dashed consumer expectations for consistent experience across store, catalog, online and mobile. While retailers and marketers have suffered through a 2009 holiday of endless checklists, sage advice and told-you-so’s, now is the time to examine how the American consumer is changing in her shopping and buying habits, as well as in her receptivity and response to targeted marketing messages.

How the Mobile Decade will change marketing, media and commerce

The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us. Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.

Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments

10. Hypochondriac? We’ve got an app for that!
Ongoing global pandemics and concerns about socialized healthcare warrant a prescription for mobile content geared toward the sick and the paranoid. Symptoms to watch for include apps that diagnose, doctors that text and medical reminders at hand. Mobile health is just what the doctor ordered! 9. Back to Reality…Oh, those boring old coupons – they get lost, forgotten, left behind or expired. Look for augmented reality to start playing a larger role in location-based advertising. Now, when you’re walking into your favorite coffee shop, the real-time mobile coupon you receive gives you instant gratification with your discounted daily grind.

Mobile Internet Report Everywhere (Get Used To It)

Morgan Stanley’s Mobile Internet Report, released only a few weeks ago, is already taking on the air of a self-fulfilling prophecy as it finds its way into mobile industry announcements and business plans. Predicting more people will connect to the Internet via mobile devices than PCs in five years, the report is helping to spark a new wave of mobile hype at the start of 2010 that will likely carry over throughout the year.

Nokia projects 500 million handset sales in 2010

Nokia expects to ship over 500 million units in 2010, predicted Rick Simonson, the head of Nokia’s mobile phones unit, who also defended the company’s platform strategy. Simonson, in a wide-ranging interview about Nokia’s corporate strategy and vision, said in an interview with the Economic Times of India that the company’s reliance on three platforms–Mameo, Symbian and its proprietary platform–would pay off.

2010 Signals End of Recession for American Mobile Market

A new study by TNS shows strong promise for the mobile phone market in 2010 with 53% of Americans (55% Canada) planning to buy a mobile phone in the next six months, up from just 24% (19% Canada) this time last year. Touchscreen phones are set to be the big winners, with 29% of consumers (28% Canada) looking to buy one as their next phone. Mobiles with Qwerty keyboards are also rising in popularity, with 23% (19% Canada) planning to purchase one as their next device.

China’s Wireless Data Service Market to Nearly Double by 2013

The release of 3G licenses in China is spurring a wireless data boom, with national revenue from such services rising by 18.9 percent in 2009 and nearly doubling from 2008 to 2013, according to iSuppli Corp. As the one-year anniversary of the issuance of 3G licenses in China approaches, wireless data revenue, including both messaging and non-messaging service, is set to rise to $19.3 billion in 2009, up from $16.3 billion in 2008. By 2013, data revenue will surge to $31.5 billion, increasing at a Compound Annual Growth Rate (CAGR) of 14.1 percent from $16.3 billion in 2008.

Google vs Apple: the gadget showdown

Google’s Nexus One smartphone is its first foray into hardware. Can the internet search giant challenge Apple’s iPhone or the BlackBerry? Nick Clark reports. or the world’s gadget lovers, it looks like being a very happy new year, with the two most innovative technology companies of the past decade set to launch eagerly awaited devices within weeks of each other. oday marks the unveiling of the first of the pair, with Google due to reveal its first high-end mobile phone, dubbed the Nexus One, …

Smartphone surge continues

The smartphone handset market in Thailand has bucked the downward trend that has beset the rest of the handset market over the past year, with solid growth. he momentum is expected to continue in 2010 at the expense of traditional mobile phones, say global handset manufacturers. oth European and Korean handset makers have stimulated a renewed focus on smartphones, with the collapse of the market for mid-tier handsets. he popularity of the BlackBerry and iPhone have spurred demand, thanks to the surge in social networking.

2010 Top 5 Korea Telecom Market News Spotlights

In conjunction with the global economic environment, the telecommunications market in Korea is also expected to become more brisk in comparison to the previous year. Along with a deregulatory governmental mood, the competition between telecom players will be even fiercer. The first commercial LTE (Long Term Evolution) commercial service began in Sweden last year and is expected to increase LTE service all around the world. Korean telecom operators have also shown more detailed blueprints for 4G technologies with LTE and WiBro(Wireless Broadband).

Indonesia sees mobile marketing to boom next year

admin — Wed, 16 Dec 2009 06:11:04 +0000

Mobile marketing in Indonesia is seen to boom next year due to tight competition in the cellular phones business services providers offering new creative services as possible.

According to Sarwoto Atmosutarno, Chairman at Cellular Phone Provider Association (ATSI), the emergence of mobile marketing, as one of the newest mobile features, was a consequence of the tight competition felt among the 11 cellular providers operating in the country.

During his talk at the 2010 annual Markplus Conference, he said that Indonesia has 178 million registered cellular users, which is a big market for marketers to look into. In some studies, it is predicted that the cellular phone industry in the country would grow by about 10-12% next year.

“The studies also show that, in Jakarta, the SIM card ownership rate is currently about 1.2, meaning that many Jakartans own more than one cellular phone,” Sarwoto added.

This exceptional market should convince marketers to shift their marketing methods to mobile marketing, Sarwoto said. On other hand, the Association of Indonesian Retailers (Aprindo) chairman, Roy N. Mandey, said that mobile marketing would also help the retail sector to increase its sales. Read more

Philippines to reach 8-10 million 3G users next year, report

admin — Wed, 16 Dec 2009 06:06:57 +0000

The number of 3G users in the Philippines, whether for mobile phones or USB modem devices, is expected to grow between 8 and 10 million by next year; and will quadruple to 40 million by 2014, which is an equivalent to 39% of the population.

Report said some of the applications anticipated to drive 3G usage in the country include accessing social networking sites like Facebook, Twitter, Friendster, and etc.

The projected eight to 10 million 3G subscribers in the Philippines by next year is divided between those using 3G via their mobile phones and those accessing the Internet through other devices such as USB modems.

Among the more successful 3G data services in emerging markets, including certain countries in the Asia-Pacific region like the Philippines, are mobile Internet, mobile music, wireless broadband, social networking, mobile advertising, mobile commerce, video-related services, social improvement services. Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

admin — Tue, 01 Dec 2009 05:24:32 +0000

Mobile marketing gaining ground

ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion.

Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010

Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS volumes are forecast to surpass 2.1 Trillion, a 12.7 percent increase from 2009.Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.

Mobile marketing to account for 11.7% of ad spend

Mobile phone marketing will account for 11.7 per cent of total digital advertising spend by 2014, it has been claimed. According to new projections from industry analyst Berg Insight, the mobile marketing sector will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years.
The firm believes that the medium will become a standard part of digital campaigns alongside email marketing and html email newsletters.

International mobile money transfer services to exceed $65bn by 2014, Juniper Research

Juniper Research forecasts that international mobile remittances market will gain traction as world exits recession. According to a new report from Juniper Research the international mobile money transfer market will be worth in excess of $65bn by 2014, based on gross transaction values – driven principally from migrant workers based in developed countries. Juniper’s new report – ‘ Mobile Money Transfer & Remittances: Markets, Forecasts & Strategies 2009-2014′ - however also identified a number of inhibiting factors such as rising global unemployment and increased immigration controls by governments which will hold back the market until the recession is over.

China’s 3G Conversion Boosts Telecom Software Firm’s Earnings

U.S. telecom firms have hit a ceiling as most Americans have a cell phone and Internet access. These firms can only dream of untapped potential in China, the world’s largest mobile market. The Chinese government shook up its telecom structure 18 months ago. At the time, China had six major telecoms, split equally between wireless and fixed-line providers, and merged them into three.

Next big growth wave to come from Asia, not necessarily China: Yahoo

SINGAPORE: Internet search giant Yahoo said its next big wave of growth will come from Asia but not necessarily just from China and it said there are also ample opportunities for growth in emerging countries like Indonesia, Vietnam and India. Yahoo is already big on the internet and it’s looking to get even bigger among internet users especially in Asia. Industry players are predicting that growth in internet use in Asia will expand a compounded 19 per cent by 2012.

Cellphone users log in on social networking sites

Manila, Philippines — More social networking site (SNS) users in Asia-Pacific, including those in the Philippines, are logging in through their mobile phones potentially overtaking personal computers as the device of choice, according to research firm International Data Corp.’s recent survey. “The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

Android doubles smartphone traffic in 6 months: AdMob

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report. The report also found that new BlackBerry devices from Research In Motion are generating an increasing percentage of total requests for the platform. RIM’s BlackBerry Tour, the new Curve 8900 and Curve the 8520 are gaining traffic.

MMA Unveils New Definition Of ‘Mobile Marketing’

The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Mobile marketing sector to account 11.7% of digital ad spend, analyst

admin — Fri, 27 Nov 2009 11:03:07 +0000

The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight.

Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.

Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more