Generation Y holds tight to Email and Texting, report says

Email is an activity which is hardly given up by over one-quarter of college students even for a week, according to Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab report via eMarketer.com.

PMN admits the result is quite surprising and adds that as long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests; it will remain a powerful force in marketing and in people’s lives.

On other hand, the report found text messaging as the most needed activity by college students with nearly a half of them sent and received more than 500 messages a month. Read more