Mobile Marketing Association (MMA) extends Local Council in Asia Pacific
The MMA Asia Pacific is launched in India with an ultimate mission of building a sustainable ecosystem for the mobile marketing industry in the region and leading a region-wide consultation on key industry issues such as mobile advertising guidelines, measurement and metrics, codes of conduct and best practices.
The council is reported to bring together the entire mobile ecosystem composed of carriers, application developers, brands, agencies, and other industry influencers. Read more…
Tags: code of conducts, guidelines, industry news, MMA, mobile advertising, mobile marketer, mobile marketing association asia pacific, SMS advertising
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