Mobile Messages across Asia/Pacific to Surpass 2.1 Trillion in 2010
SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion message in 2009, which is a 15.5% increase from 2008, according to Gartner report.
In 2010, Gartner forecasts that SMS volumes will surpass 2.1 trillion, which is a 12.7% increase from 2009. Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.
“Strong organic growth continues in Asia’s developing markets, with marginal subscribers turning to low-cost messaging as an entry-level service,” said Madhusudan Gupta, senior research analyst at Gartner. “In the mature markets of the Asia/Pacific region, SMS has seen sustained healthy growth as a result of steady price declines and increasingly generous SMS and data bundles.” Read more
Tags: Asia Pacific mobile market, digital consumer market, digital media, marketing and advertising, mobile future, mobile messaging, mobile technology, SMS, telecom industry, wireless news
