Mobile Usage on the Rise, New Landscape for marketers
Recent study on mobile media reports the rise of consumer usage to consequently open new landscape for global marketers.
In a report published on Brandweek, the study conducted by IPG’s Universal McCann and AOL reveals 80% of smart-phone users satisfied to the quality of Internet on their mobile devices.
The research study has presented 95% of the respondents saying they used mobile media to fill downtime; 82% said they use it at work; 81% of the respondents use mobile while shopping; 80% at home; and 65% while commuting to their offices.
Stuart Rodnick, Senior director of Strategic Insights at AOL, describes the mobile to lead into a “social transformation”. And with mobile usage forecasted to grow 60% over the next two years, marketers are advised to formulate ways of communicating about their brands with mobile users, or risking of missing out huge opportunity. READ MORE
Tags: brand communication, branding, corporate branding, mobile ads, mobile consumer behavior, mobile content, mobile devices, mobile marketing, mobile media news, mobile media usage, mobile provider, mobile shopping, mobile web, research study, tolerance to mobile ads
