Scanbuy, TMS partnered mobile campaign content won an award
A mobile campaign content partnered by Scanbuy and TMS grabbed an award in a recent MediaPost’s Digital Out of Home Awards.
The Mobile Barcode and the Interactive Neighborhood campaign took the winning slot in the Best Integration with a Mobile Device category.
In April and May of last year, Scanbuy and TMS joined forces in creating a mobile campaign content in the US using mobile barcodes to provide people the immediate access to restaurant reviews, news, weather, and landmark audio tours via mobile phones.
Mobile barcodes were distributed using outdoor media tactics such as bus shelters and kiosks, wild postings and static clings, and street teams with flyers and ads.
The campaign resulted to hundreds of codes distributed all over the city and more than three thousand people who used ScanLife to interact with the outdoor media. Read more
Tags: 2D barcode technology, Best integration with a mobile device, digital out of home awards, interactive city, mediapost, mobile advertising, mobile barcodes, mobile content, mobile device, mobile marketing, outdoor media tactics, scanbuy, search codes, TheTMSway
