A report from Juniper Research claims that companies sending coupons via mobile barcodes will enjoy a massive surge in the coming lean years.
According to the report, consumers looking for savings are far more likely to use targeted coupons sent direct to their phone. Read more
The mobile technology is seen to continuously strengthen its presence in the global market; and consequently, this medium has created a unique role in the worldwide advertising scene.
In a recent study on consumer behaviors and attitudes toward mobile advertising, Starcom USA revealed that mobile subscribers are using the mobile phones to connect to ads or offers in other media. This, somehow, is a good catch for millions of marketers worldwide.
Starcom: Mobile Data Users Connecting To Ads In Other Media
By: Mark Walsh (MediaPost)
Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA.
That’s among the key findings from the second phase of the agency’s ongoing study of mobile consumer behavior and attitudes toward mobile advertising. Starcom released an initial set of research findings in January 2008 based on a survey of both light and heavy users of mobile data in Chicago, Houston, New York and San Francisco.
Among the earlier results was that while people are not averse to advertising on mobile devices, they object to the lack of relevant ads. Working with comScore on its latest round of mobile research, Starcom found 63% of mobile data subscribers are using mobile phones as a way to access ads or offers in other media.
“What’s happening is the mobile device is becoming a gateway to further dive into brands or advertising to get more information about products being promoted,” said Brandon Starkoff, senior vice president and mobile activation director at Starcom. That can range from billboard ads featuring mobile short codes to in-store promotions to print and TV advertising. Read more
Be the first 500 media, hotels, retailers, and other businesses from around the world to create mobile campaign using this newest mobile platform
TMS Factory, the newest self-service mobile platform for hotels and retailers aims to provide easy and instant distribution of product information, interactive coupons, rewards, discounts, and other marketing materials to the desired mobile audience at very minimal expenditure.
Now you can gain broader mobile campaign coverage at very simple clicks – to any of your targeted campaign areas worldwide!
A variety of mobile functions such as TMS templates for retailers, email marketing, barcode technology and SMS banner services are associated on the platform to raise the potential of your mobile campaign to its utmost unconventional method.
TMS Factory (www.tmsfactory.com) is well customized according to your preferences and needs. Using this application will not require professional IT development skills – simply ‘drag and drop’ any of your desired tools needed in the planned campaign and release it.
What’s more, 1D and 2D barcodes (QR, Datamatrix and EZ) along with the TMS media widgets associated on the platform allow a cross media access to mobile campaign. This way, your mobile campaign will gain instant visibility thru emails, web, print media, and social networks.
TheTMSway Ltd, developer of TMS Factory, will soon open the platform to serve the worldwide market, and while the factory kicks off for beta, great deal awaits the first 500 clients to sign up.
“Actually, this V1 resolves the major ‘Mobile Pains’ making mobile marketing easy and accessible to everyone. But we are continuing to make TMS Factory even faster, more robust and with more options as we are working already on the V2 to offer more mobile libraries, more services and more analyses via TMS analytic” — Frederick Saurat, one of TheTMSway founders
TMS Factory is a ‘media to mobile’ platform where businesses (hotels and retailers) and media can create mobile campaign, promote the campaign to other targeted media (print, outdoor, web, and social), monitor data statistics, and measure campaign results.
Mobile campaign everywhere
TMS Factory sends SMS to more than 150 countries using the worldwide SMS platform that is attuned to all Telco’s (Telco-neutral). This implies compatibility of factory to the millions of mobile phones operating in the world, including iPhones and Blackberry.
And the combined technology of standard 2D barcodes, 1D barcode, and TMS codes solution associated on factory enable to display mobile codes and widgets on targeted media (print, web, outdoor, and social) where mobile users can enter their country codes and cell numbers to receive the campaign straight to their mobile phones.
Be one of the first 500 factory users!
As part of beta launching, TheTMSway Ltd provides exclusive invitation codes to the first 500 businesses or media who register for accounts at factory website. Excellent opportunities await the first 500 successful registrations.
To request for invitation code, click here.
To register an account at factory, click here.
To login to your account, click here.
Efficiency and safety online
TheTMSway Ltd, developer of TMS Factory, currently conducts tests and debugs to ensure the platform’s efficiency. The company, on other hand, implements tight security and preventive measures and 24/7 network monitoring for the server’s safety while online. The factory’s beta launching will kick off on Friday (February 8, 2009).
