How far would you like your branding to reach? Today, technology advancement has several suggestive means to reach a target audience; and, mobile marketing is the newest on list to surprise conventional marketers.

Mobile advertising is viewed an effective solution of getting in touch directly to the target audiences. Previously, maximizing the use of mobiles to connect with worldwide consumers implied courage for mobile tool and application companies from attempts; not in current time, though.

A mobile tool and application development company today pioneers the proposition of globalizing mobile advertising campaigns and websites using the world’s newest ‘media to mobile’ platform called TMS Factory. This platform takes mobiles and SMS to the next level with the SMS 3.0 generation.

TheTMSway, an IT company who developed the TMS Factory platform, displayed optimism about mobile advertising to capture huge responses in Asia due to wide usage of mobiles in the region. The company expects the Asia Pacific to pull in mobile advertising first hand, especially in India and China where middle classes are largely dominating the countries with mobiles as their new interactive screen.

Simple and cost-effective, the TMS Factory is the first Telco-Neutral platform in Asia to bring the millions of brands in the world at center stage. TheTMSway developed the platform allowing boundless connection optimized for all mobile operating system (OS) anywhere in the world including iPhones and Blackberry.

The presence of this new platform somehow brings in serious implication to local, small and medium marketers to review their advertising tactics to engage in conversation directly with their consumers.

Mobile advertising is relatively the current advertising medium today that can never be taken for granted; instead it proposes wise considerations in term of worldwide marketing scope.

If marketers strongly value the importance of cost-effectiveness, timeliness, simplicity and measurement for advertising campaigns; surely, the TMS Factory has more than enough to say.

]]> http://www.tmsfactory.com/blog/a-new-media-to-mobile-platform-to-connect-all-mobile-users.html/feed 0 http://www.tmsfactory.com/blog/the-new-face-of-global-advertising.html http://www.tmsfactory.com/blog/the-new-face-of-global-advertising.html#comments Fri, 26 Sep 2008 01:48:15 +0000 admin http://www.tmsfactory.com/blog/?p=34 By Luida Cabataña

For several past years, some of the world’s giant brands embraced much of their advertising campaigns on traditional media such as television, radio, and print in order to achieve their branding and publicity goals within targeted marketplaces. Such advertising practice demanded high budgets out of company’s funding – all very well, it seemed of no concern for the world’s top 100 brands. They could have invested to the highest advertising budget on earth for the sake of global branding competition.

Question has been asked; what about the millions of small and medium enterprises left in the backseat wandering for global ambitions? Obviously, it became indistinguishable from ordinary marketers whose marketing potential revolved solely to the local audience due to cost issues hindering them. Not until the Internet breakthrough in the 1990’s surprised the marketing hopefuls who immediately embarked on online advertising to globalize business penetration at minimal expenditure. The era of online advertising has become an initial statement of how brands and consumers get connected around the digital society.

However, the human’s creative and innovative thinking never stops. The mobile technology came in with massive impact from simple wireless service offers (SMS) to the arising complex propositions of mobile uses with the advance tools and applications currently available. Research firms, on other hand, felt this empowering trend and conducted extensive research into mobile technology, its current behavior, and its future global position. Mobile technology, gradually, has become a global buzz which awakened the advertising world, to realize just how far a business could creep into vast audiences using a personalized medium.

Mobile entrepreneurs and application development companies continuously push with what lies ahead of this technology. Several mobile-related application advancements come onto the scene to include the possibilities of bringing RSS feeds and blogs to mobile, videos and movie trailers to mobile, creation of mobile microsites, web banners to mobile, customization of cross media tools (widgets), web widget mobile campaigns, and bridging mobile to social media.

The advertising world is shaping an enticing pattern on how it evolves and where it will go by engaging in mobile campaign tactics. If mobile campaigns are workable with simple phone clicks, therefore, businesses and the general public will soon be addicted to this new mobile tools and applications craze.

Recently, the Gartner research firm has forecasted the future of the global mobile advertising market to rise at over $12 billion by 2011.

Mobile Tech at its rapid growth

Very far from how mobile technology started, the latest mobile phones today are capable of storing heavy files; toward the possibilities of bringing RSS feeds, videos/movie trailers, web blogs, microformats, and more to mobile phones. Mobile tools and services-related companies play fearless roles of mobilizing print and online media, web-related companies, social networks, advertisers, and mobile users through TMS Mobile Synchronization Platform. This digital mobile tools and services breakthrough unveils the innovation of international standard 2D barcode and Tag Mobile Service (TMS) codes solution to making things possible by connecting to the world through simple phone clicks.

Now, mobile advertising equates advances and soon to headway. In Asia, ad agency on clients like NIKE and MTV Asia teamed up with MobiTMS for their advertising campaigns in the region. Similarly, the Cristina Aguilera 2007 concert in Manila, Philippines also partnered up with MobiTMS in promoting the event.

The advertising sector is facing an immense challenge – and that Gartner Research firm’s forecast seems even closer to an exciting exploration of how these hi-tech gizmos could offer a huge change to the world. Thus, it isn’t surprising to seeing mobile advertising at the global hot seat with entertainment and movie marketers joining the lists of mobile advertisers.

Seems the world should prepare for this.

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