TheTMSway Weekly Radar on Mobile Marketing and Business

admin — Wed, 24 Jun 2009 06:47:36 +0000

You just left the house, and realized you forgot your wallet. Do you go back? It depends. Sure, you could borrow money or go without lunch today. You may even risk getting pulled over without your driver’s license.

Verizon offers global data access with new USB modem

Verizon Wireless launched a new USB modem that will give customers global access to mobile data by offering support for CDMA networks in North America and GSM networks abroad. The modem, called the USB1000 Global Modem, is made by Novatel Wireless and will cost $150 with a new two-year service agreement and after a $50 mail-in rebate. The modem joins a few other devices from Verizon that are global, including Research In Motion’s Blackberry Storm and the Samsung Saga.

T-Mobile launching new Dash 3G smartphone

T-Mobile USA will launch an updated version of the Dash, called the Dash 3G, which will be the carrier’s first 3G-enabled Windows Mobile smartphone. The HTC-built device will run on T-Mobile’s UMTS network and stands as further evidence of T-Mobile’s efforts to expand its smartphone and 3G offerings following the launch of its 3G network last year.

RIM Beats Estimates on Blackberry Sales

Research in Motion added 3.8 million new BlackBerry subscribers in its first quarter, boosting quarterly profits and helping the company beat analysts’ estimates. Beat analysts’ earnings estimates and posted a 33 percent increase in earnings on strong sales of its BlackBerry phone.

Senators probe carriers on exclusive handset deals

Senators questioned representatives from the nation’s top wireless carriers at a hearing yesterday over whether handset exclusivity arrangements hinder competition. Larger carriers argued that the market remains competitive despite the deals while smaller players said such deals limit consumer choice.

Email Marketing to Hit $2B by 2014

By the year 2014, a typical email user will get more than 9,000 email marketing messages a year, which amounts to 25 messages per person per day – double the average of 10 to 12 they cuirrently receive, according to a new report from Forrester Research, reports MarketingVOX (via Advertising Age).

4G mobile internet update: LG reveals its first commercial LTE modem

Mobile manufacturer LG Electronics has unveiled the fist commercial LTE modem in the world – although it won’t really have anything to run on until next year. The 4G modem was shown off during the ComunicAsia 2009 expo in Singapore.

Nortel selling wireless unit to Nokia Siemens Networks for $650 million

This is big. This is call up Noah and get him to build an arc big. Nokia (NYSE: NOK) Siemens Networks just purchased Nortel’s wireless unit for $650 million. With one swoop, NSN just got a large chunk of CDMA and LTE intellectual property, spit in ZTE’s and Huawei’s faces, and walked straight into the American infrastructure market.

Integrate mobile into multichannel strategy: DM Days speaker

Industry experts are now stressing that mobile initiatives are most successful as a leveraged aspect of multichannel campaigns. This was the topic of discussion yesterday during part one of the Intensive Mobile Marketing Workshop at the Direct Marketing Association’s DM Days conference moderated by Michael Becker, vice president of mobile strategies at iLoop Mobile Inc., San Jose, CA. He explained that marketing is no longer a single-channel operation, but has transitioned into a multichannel procedure.

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TheTMSway Weekly Radar on Mobile Marketing and Business