“In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” says Frederick. 
Mr. Saurat, when asked by Media Magazine’s Anita Davis, quoted the huge business opportunity the mobile TV can offer to media firms. He said that investing in mobile TV today makes sense, emphasizing the collection and data management which can be integrated in mobile to lead media firms gain market share despite the world’s slumping economy.
“If media firms can reach a good audience on mobile, it will become an opportunity to engage in conversation with the audience and deliver personal messages from the programs sponsors and advertisers, such as targeted and localized coupons. It will be a major asset in terms of data and ROI discussion with advertisers.”
TheTMSWay client, TV5Monde, also addressed to same live topic saying that now is the appropriate time for mobile TV, wherein the thought of new media brings more opportunities to media firms from making relevant programs and linking it to other digital platforms like mobile Facebook.
Julien Dutronic, of TV5Monde Asia’s distribution and marketing division, also added that such an idea provides the use of ‘pull marketing’ taking place instead of ‘push marketing’. In such condition, users may choose the kind of information they want to access.
The mobile TV issue came at hot seat after recent deals were seen in favor of mobile as a must-have ad platform to evolve across Asia.
For TheTMSWay, this issue leaves a ‘say’ since the company has established a relevant self-service mobile ad platform which provides global brands, agencies, and media the mobile tools needed to explore unto the multi-faceted landscape of mobile marketing.
More insights from Asia’s business analysts and leaders, read full article from Media Magazine.
