Mobile Coupon use up 119% according to Cellfire
Cellfire has updated its top ten market data for Smart Shoppers using mobile phones to get savings on goods. Cellfire says that its new metrics on coupon use see that the uptake of mobile coupon use is up 119% over the past six months with 94% of metro areas using mobile coupons. Top 10 Markets for Mobile Coupon Usage per Capita:
Magazines use mobile to turn consumers into buyers
“Runner’s World” and “Seventeen,” both leading magazines in their categories, are the first two titles to launch iPhone applications using the NearbyNow platform. The Runner’s World iPhone application “Runner’s World Shoe Shop,” which went live on Aug. 1, includes five different shoe guides, broken out for men and women. The “Seventeen Fashion Finder” by Seventeen Magazine includes numerous features designed to appeal to teenage girls, who outnumber male teenage mobile phone subscribers and who use their mobile phones more than their male counterparts.
FCC should make public Apple, AT&T and Google responses
Has Apple’s rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure? A simple reading of the Federal Communications Commission’s three letters to the Apple, AT&T and Google over this affair is enough evidence of official concern over anti-competitive practices.
Apple beginning to view Google as competition?
Apple removed Google Voice from the App Store today since Google is now one of its direct competitors. Mobile industry members argue that consumers should get access to the best possible content regardless of who makes it and it now seems as though Apple is building its very own walled garden. But Apple is now viewing Google as competition and if this continues the competitive landscape may drastically change, especially with the Yahoo /Microsoft deal.
2D or not 2D, that is the bar code question
I first saw 2D bar codes in Britain in 2002. I loved how simple the concept seemed and how seamlessly the process worked when demoed to me on a Sony Ericsson T68i mobile phone, with a camera attachment (remember those?). My fascination for 2D bar codes continued as I saw mass adoption in Japan and the creative ways that marketers and content owners were using them.
Marketers must understand target demographic behavior: Study
Multitasking parents and mobile millennials, or young adults, are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population as a whole, according to a study by Novarra. In a study tracking mobile Internet usage, Novarra found that the best way to create a seamless user experience for the mobile Internet is to track behavior within the different segments of mobile users. Novarra divided up users based on lifestyle and age to understand how and why mobile Internet adoption is taking flight.
Juniper says mobile web 2.0 worth $22.4 billion in 2013
Rating: The role of the prosumer is apparently key. Everybody is talking about mobile web 2.0 but not only has market analyst, Juniper Research, put a figure on it ($5.5 billion), the company has also defined what it actually means by mobile web 2.0. In fact, Juniper is predicting that revenues for mobile web 2.0 will soar almost fourfold in just five years to $22.4 billion in 2013. What Juniper classifies as the mobile web 2.0 includes social networking plus User Generated Content (UGC), and MIM (Mobile Instant Messaging).
A new study from Juniper Research claims that Mobile Operators have the opportunity to reduce base station CO2 emissions from 22 Mega tonnes (Mt) today to 15.6MT by 2014 if ‘transformational’ strategies are put in place to reduce both site inefficiencies and non-renewable energy sources. Transformational Strategies. The green mobile base stations report which utilised scenario-based models to derive estimates of base station power consumption…
Five reasons you should be testing email marketing campaigns
There’s an easy way to ascertain an email’s performance in terms of creative, frequency, content and even deliverability and that’s by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers neglect to do so. If you’re one of them, here are five reasons that might change your mind.
How to finance a green-tech revolution
If you’re looking to bankroll a green-business revolution, boring old banks and the government are looking just as effective as flashy venture capitalists.
Study: Mobile consumers want info now
When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops.
