Posts Tagged ‘hong kong’

Asia Pacific: Social network users log in via mobile phones, survey

Friday, November 27th, 2009

More social networking site (SNS) users in Asia Pacific, including those in the Philippines, are logging in through their mobile phones according to International Data Corp.’s recent survey.

2The survey interviewed 1,400 SNS users, aged between 15 to 35 years, from December 2008 to January 2009. It is part of a series of studies that evaluate the impact of Web 2.0 on Internet users in Australia, India, China, Korea, Philippines, Singapore and Thailand.

“The survey findings thus show that mobile phones and mobile Internet hold the promise of changing the SNS landscape in the Asia-Pacific region. Particularly in markets where PC penetration is relatively low, mobile phones have the potential to eventually overtake the PC as a preferred way of accessing SNSs,” said Debbie Swee, market analyst at IDC Asia-Pacific Emerging Technologies Research.

SNSs include sites such as Friendster, Facebook, Hi5 and MySpace. Non-SNS include sites such as YouTube, Amazon and Wikipedia. Read more

Movie Trailers on Mobile phones

Tuesday, December 2nd, 2008

Movie trailers used to be viewed on television and computer screens, theater houses, or heard over radio airings. In other way, we can read selected movie excerpts and story characters featured over newspapers and magazines.

But now, movie and entertainment industries can better enhance the nitty-gritty of movie promotions and expand its campaign coverage to the mobile audience at local and international perspectives.

The latest of our TMS technology introduces the revolution of taking movie trailers and TV series to all mobile phones in the world. The TMS mobile functionality is compatible to all Telco’s system; hence it is capable of connecting to millions of internet-enable mobile phones.

TMS works for the mobilization of movie trailers from the creation of webpage to its conversion into mobile format (mobile version), and subsequently, to final stage of releasing the campaign to targeted marketplaces.

So, movie fanatics of today, you can personalize your viewing experiences and even share your favorite movie trailers to friends using our free worldwide SMS service. From the widgets and banners we created for the movie campaign, you can enter your cell number to get the trailers or your friend’s number if you wish of sharing them to your friends.

TheTMSway co-founder spoke on New Media Plan at Casbaa Convention

Monday, November 3rd, 2008

Given the expertise on the rapid changes of today’s advertising world, TheTMSway co-founder, Frederick Saurat, spoke on a panel in one of Casbaa Convention’s conference sessions ‘The New Media Plan: A Roadmap to 2012’.

The panel discussion was staged on October 30 at the Casbaa Dome in West Kowloon, Hong Kong where Mr. Saurat delivered bold outlooks on the essential changes to current advertising and where would it lead in the next decade.

TheTMSway, a mobile applications development company, shares a revolutionary marketing solution that bridges the advertisers and media to the digital generation through direct pull marketing (media to mobile) platform. TheTMSway new platform is one of the arising propositions today that surprises advertisers and media in terms of leveraging marketing results.

Likewise, quick introductory snapshots to an arising first-rate conversation in social media was presented in the session with mobiles largely on focus and SMS 3.0 advertising relatively tackled. This is a revelation to promotions on demand (POD), friend recommendations, and free SMS video.

TheTMSway joined Coca Cola, Star TV Group, TNS Media Research, and M&C Saatchi on the New Media Plan panel.

About TheTMSway
TheTMSway (www.theTMSway.com) is the provider of TMS Factory, a Media to Mobile platform to connect with the NorMobs (Normal Mobile Users). The platform offers to build Mobile rebound campaigns and to display direct access to the Mobile offers in all Media (Print, Web and Social) via the customization of Cross Media widgets.

TheTMSway joins Casbaa Convention 2008

Monday, October 27th, 2008

TheTMSway co-founder, Fred Saurat, will join on a panel in one of Casbaa Convention’s conference session ‘The New Media Plan: A Roadmap to 2012’. Mr. Saurat will discuss insights on the future of advertising and media.

The event will take off on October 30 at the Casbaa Dome in West Kowloon, Hong Kong. Keep updated with the happenings at Casbaa Convention 2008.


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