Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion by 2014. The mobile retail sector — which includes mobile coupon redemption values, smart poster fees and advertising spending in Juniper’s definition — will, however, see mobile advertising exceed coupon redemption values by 2013.
Direct marketers must embrace mobile marketing: DMA panelist
NEW YORK – As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile. The “Why Direct Marketers Must Embrace the Mobile Marketing Opportunity” panel at DMA Mobile Marketing Day 2010, hosted by Mobile Marketer and the Direct Marketing Association, was moderated by Mobile Marketer editor in chief Mickey Alam Khan. Mobile has proven to be an effective marketing channel across various sectors, and direct marketers ignore that fact at their peril.
Where are the legal minefields in mobile marketing?
NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. The panel featured Reed Smith lawyer Adam Snukal and Lustigman Firm principal attorney Andy Lustigman, as well as Siteminis chief operating officer Steve Timpson. Mobile Marketer’s Mickey Alam Khan moderated.
Invest in mobile marketing ‘to drive future sales’
Small businesses have been advised to invest in their mobile marketing infrastructure now in order to drive sales in the future. Global retail and property analyst and consultant Michael Baker explained that mobile marketing is one of a number of new technologies which firms can use to lure prospective customers. In an article for the Sydney Morning Herald, Mr Baker said that promotions such as SMS marketing can be highly targeted, meaning that businesses are able to select the demographic that they wish to reach.
2010 brings “both hope and anxiety” for LatAm telecoms market
Whilst Latin America’s telecoms industry suffered from the economic breakdown of last year, the industry’s move into the IT space was a trend that solidified in many of the region’s most important markets, according to a new report from Frost & Sullivan. The region’s pay-TV market is described as still holding promise, and whilst IPTV did not become a reality due to regulatory restrictions, video-on-demand services made “great advances”, according to the report, which adds that 2010 brings both hope and anxiety for the sector.
Mobile’s Near Future: The Impact on Business
Our mobile phones have become so tethered to our everyday lives that soon they’ll become more important than our wallets. In fact, a recent multi-country poll conducted by market research firm Synovate found that 25 percent of people would rather lose their wallets than their cell phones. These small, portable devices allow us to do virtually everything: communicate, shop, bank, access information, watch videos, listen to music, play video games, take photos, and stay organized and on schedule.
Mobile commerce to grow to $119bn by 2015: report
From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big. According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.
Mobile Users Want Personalized Services
It’s no secret that mobile phone users have graduated from simple voice and text usage of their devices. eMarketer estimates more than 650 million people worldwide, or 13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010. According to a Tellabs survey conducted by The Nielsen Company, two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting.
SMS enhances CRM/loyalty programs: Mobile Marketing Day panel
NEW YORK – Panelists at Mobile Marketing Day, cohosted by the DMA and Mobile Marketer, discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail. The panel was moderated by Mobile Marketer’s Mickey Alam Khan and covered how to use keywords and short codes to drive traffic to stores and Web sites.
Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective mobile commerce are mobile payments and mobile advertising. The period over 2009 and 2010 is critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date.
