Posts Tagged ‘mobile coupons’

TheTMSway Weekly Radar on Mobile Marketing and Business

Tuesday, June 2nd, 2009

Rumor Mill: BlackBerry Storm 2 slated for June

Research In Motion’s BlackBerry Storm 2 is going to be launched by Verizon Wireless in June, according to a rumor on the website BlackBerryOS.com.

Asia-Pacific leads mobile marketing and advertising

The Asia-Pacific region leads the world in mobile marketing and advertising, and accelerating growth will see nearly $7.7 billion (and more than $16 billion globally) spent there in 2011, according to a new report.

South Korea Offers A Peek At Mobile Future

What would the mobile future look like? The Nytimes.com takes a look at the widespread appeal of all things mobile in South Korea, where the population, particularly those in their twenties, use their phone for nearly everything.

ABI: Stimulus Bill to Boost Adoption of Wireless Technology

The $6.8 billion slated for wireless communication upgrades and deployments in the next two years will benefit vendors and increase wireless technologies’ penetration into new industries, says a report from ABI Research.

India’s Bharti Airtel Renews Merger Talks with MTN

India’s Bharti Airtel Ltd. and South Africa’s MTN Group Ltd. have renewed merger talks, possibly opening the way for the creation of an emerging markets mobile phone giant with $20 billion in combined revenues, the companies said in statements Monday.

Report: HTC to Sell Android Phone in China

The new HTC phone is a version of the company’s Magic model, unveiled in February, that has been customized to incorporate software from China Mobile.

Samsung Recalls Jitterbug Phones on 911 Issue

The recall involves models SPH-a110 and SPH-a120 with standard keypads and version BB14 software sold after March 1, 2008. No other Samsung wireless phones or software versions are included in this recall, according to the U.S. Consumer Product Safety Commission.

Businesses call for shift to low-carbon economy

A group of business executives on Tuesday issued a call for action on energy policy, arguing the cost of moving to cleaner energy technologies in the next decade will avert costs from climate change.

Facebook Gets $200 Mil. Infusion

Facebook has received a $200 million investment infusion from the European firm Digital Sky Technologies, placing the company’s value at $10 billion, said Facebook officials.

Mobile banking users to number 53 million by 2013

Mobile banking adoption will increase from 10 million active users in 2009 to more than 53 million active users in 2013–a compound annual growth rate of 51.8 percent–according to a new forecast

Analyzing the Australian Media & Advertising Industry

Research and Markets has announced the addition of the “Analyzing the Australian Media & Advertising Industry” report to their offering. In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the advertising industry in Australia will increase 1.7% in 2009.

Mobile Consumers Prepared to Support Green Initiatives

The results of a recent consumer survey conducted in North America by ABI Research suggest that nearly half of those mobile consumers surveyed are somewhat likely or very likely to be influenced by suppliers green credentials when purchasing services or devices.

Are iPhones Good for Advertising?

It appears that the Apple iPhone, one of the hottest gadgets from one of the most cutting-edge companies in the world, may kick mobile advertising up a notch. According to Brightkite, Inc. and Gfk NOP, iPhone users are more likely to recall mobile ads than non-iPhone users.

Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search

Microsoft has used attack ads to go after Apple, and now it has Google in its sights. The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market.

Mobile Marketing: Brands seek for awareness and action

Thursday, April 30th, 2009

Integrated mobile ad campaigns and built-in mobile programs help win consumer loyalty but message needs to be relevant to the consumer.

This became one of the hot topics during the Mobile Marketing for Agencies and Media Buyers, an event sponsored by Mobile Marketer and the Direct Marketing Association.

Speakers said that the mobile gives legs to other channels such as retail, print, online, television, outdoor, radio, direct mail and insert media.

Consequently, all agreed that maintaining tolerance with the campaign’s target audience is important. READ MORE

TMS co-founder Fred Saurat sees huge business potential of mobile TV to media firms

Thursday, April 16th, 2009

“In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” says Frederick.

Mr. Saurat, when asked by Media Magazine’s Anita Davis, quoted the huge business opportunity the mobile TV can offer to media firms. He said that investing in mobile TV today makes sense, emphasizing the collection and data management which can be integrated in mobile to lead media firms gain market share despite the world’s slumping economy.

“If media firms can reach a good audience on mobile, it will become an opportunity to engage in conversation with the audience and deliver personal messages from the programs sponsors and advertisers, such as targeted and localized coupons. It will be a major asset in terms of data and ROI discussion with advertisers.”

TheTMSWay client, TV5Monde, also addressed to same live topic saying that now is the appropriate time for mobile TV, wherein the thought of new media brings more opportunities to media firms from making relevant programs and linking it to other digital platforms like mobile Facebook.

Julien Dutronic, of TV5Monde Asia’s distribution and marketing division, also added that such an idea provides the use of ‘pull marketing’ taking place instead of ‘push marketing’. In such condition, users may choose the kind of information they want to access.

The mobile TV issue came at hot seat after recent deals were seen in favor of mobile as a must-have ad platform to evolve across Asia.

For TheTMSWay, this issue leaves a ‘say’ since the company has established a relevant self-service mobile ad platform which provides global brands, agencies, and media the mobile tools needed to explore unto the multi-faceted landscape of mobile marketing.

More insights from Asia’s business analysts and leaders, read full article from Media Magazine.

TheTMSWay allows Mobile coupons distribution from classic online marketing campaigns

Friday, March 27th, 2009

TheTMSWay continues to innovate in digital marketing with its Media to Mobile platform, launching 3 new services that provide easy ways to deliver a personal mobile offer (coupon, invitation, promotion or reward) to consumers directly from an online campaign.

The first service allows marketers to deliver mobile coupons from Email marketing, the second from standard Web banners, and the last from Video widgets.

The Email widget comprises a form where users can provide complete information required to receive in real time a free SMS (or email for Smartphones). The widget will be included in the email of the campaign via its URL. The SMS distribution is available in 160 countries (all Asia included) powered by a TMSfactory platform.

The mobile rebound (via SMS box) in the standard web banners allows consumers to enter their cell numbers to receive a direct offer. This pull servicing is based on CPC model, a complementary to the classic CPM model, which allows marketers to initiate a conversation with consumers via personal messages. TMS leverages this kind of service meeting the marketer’s expectations in terms of measurable investment returns – a point of which the classic ad banners and CPM model could not address upon.

TMS, on other hand, provides a video ad widget useful for real time sending of mobile coupons in return for feedback or poll answers. Using TMS, video ads campaign will become measurable as the platform is integrated with tools for marketer’s direct access to the data.

“With the global economic downturn we currently face, marketers tend to be more careful in asking for measurable campaign returns whilst on other hand, pushing consumers to become more receptive on discount coupons. In this win-win situation, the mobile displays a major medium to communicate with consumers; that is if we respect the rules of personal media calling on requested content distribution against actual push spam. At TMS, we believe that the bridging of mobile offers to online campaigns is a great opportunity that every marketer can take a look for huge consideration” says Frederick Saurat, one of TheTMSway founders.

Providing these new campaign services, TMS supports marketers in the creation of mobile offers using a Telco-neutral platform that is optimized to all mobile operating systems and can deliver the offer to worldwide mobile subscribers.

TMS Email Marketing widget, new opportunity to deliver mobile offers

Tuesday, March 17th, 2009

Creating your mobile campaign all by yourself can never be that difficult nowadays. Just recently, we launched the version 1 of our new self-service mobile platform serving all across Asia and other countries in the world.

Each marketing tool integrated on our TMSfactory has been designed in its simplest method – and all you do is ‘drag and drop’ your selected content in the widget needed for your planned campaign.

At the first version of factory, we introduced a few of mobile services helpful to create and run a campaign – one of which is the ‘Email marketing’ Widget.

TMS email marketing widget is a new way of bringing into line the latest of mobile technology in which advertisers can communicate directly to consumers. Using this service, you are provided with an opportunity to distribute your mobile offers to your existing email customer database.

You will encounter the ‘Email Marketing’ tool while on the process of creating your mobile campaign wherein you will be prompted, should you integrate it on your campaign.

How does TMS email marketing work?

Through this service, you can email your mobile offer to your customer with a link included on your email body. Interested customers can follow through your campaign by clicking on the link, which then, will display a “form widget” for them to enter their names and cell numbers or email addresses (for smart phone, iPhone, and Blackberry). Once the widget is submitted by interested customers, they will receive a Free SMS (or email) through their mobile with a link directed to your mobile offer.

Associating the ‘Email Marketing Widget’ to your mobile campaign

To associate the TMS Widget’ to your campaign:

First, select for the Email Marketing option.

Second, design your widget.

Third, create your SMS message for sending to your customer via rebound mobile campaign.

Fourth, you just need to collect the URL link at the end of your campaign process and insert it manually to your email. (Optional) You can also create directly the email to be sent to your customer.

Now, you’ve learned the fundamentals of our email marketing service. Should you have questions, feel free to contact us.


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