Posts Tagged ‘mobile media’
Monday, February 16th, 2009
Originally published on Media magazine…
By Benjamin Li
HONG KONG – French TV channel TV5Monde is extending its news and sports content – in particular French football and rugby league – to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.
Users of more than 8,000 models of mobile phone with internet access such as on a Blackberry, iPhone and other smart phones, can apply online and receive a free SMS with the link to TV5Monde mobile or email alert.
The TMS Way is the agency that supplied the technology Media to Mobile – a platform for marketers and media to create and provide mobile offers via TMS.
Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”
“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.
catch the latest Tv5monde program in Facebook click on apps.facebook.com/tvfivemonde/news
View article here:
http://www.brandrepublic.asia/Media/newsarticle/2009_02/TV5Monde-extends-news-and-sports-to-mobile/34359
Tags: Asia, cable and satellite, french TV, Hong Kong news, Middle east, mobile advertising, Mobile Internet, mobile marketing, mobile media, mobile news, mobile technology, sports, TheTMSway, TV programming, TV5Monde
Posted in partnership | No Comments »
Wednesday, February 4th, 2009
Be the first 500 media, hotels, retailers, and other businesses from around the world to create mobile campaign using this newest mobile platform
TMS Factory, the newest self-service mobile platform for hotels and retailers aims to provide easy and instant distribution of product information, interactive coupons, rewards, discounts, and other marketing materials to the desired mobile audience at very minimal expenditure.
Now you can gain broader mobile campaign coverage at very simple clicks – to any of your targeted campaign areas worldwide!
A variety of mobile functions such as TMS templates for retailers, email marketing, barcode technology and SMS banner services are associated on the platform to raise the potential of your mobile campaign to its utmost unconventional method.
TMS Factory (www.tmsfactory.com) is well customized according to your preferences and needs. Using this application will not require professional IT development skills – simply ‘drag and drop’ any of your desired tools needed in the planned campaign and release it.
What’s more, 1D and 2D barcodes (QR, Datamatrix and EZ) along with the TMS media widgets associated on the platform allow a cross media access to mobile campaign. This way, your mobile campaign will gain instant visibility thru emails, web, print media, and social networks.
TheTMSway Ltd, developer of TMS Factory, will soon open the platform to serve the worldwide market, and while the factory kicks off for beta, great deal awaits the first 500 clients to sign up.
Register now!
Tags: 2D barcodes, mobile advertising, mobile asia, mobile campaign, Mobile Internet, mobile marketing, mobile media, mobile news, mobile platform, mobile site development, mobile technology, self-service platform, TechCrunch50, TheTMSway, TMSFactory
Posted in internet marketing, mobile marketing platform | 1 Comment »
Tuesday, February 3rd, 2009
“Actually, this V1 resolves the major ‘Mobile Pains’ making mobile marketing easy and accessible to everyone. But we are continuing to make TMS Factory even faster, more robust and with more options as we are working already on the V2 to offer more mobile libraries, more services and more analyses via TMS analytic” — Frederick Saurat, one of TheTMSway founders
TMS Factory is a ‘media to mobile’ platform where businesses (hotels and retailers) and media can create mobile campaign, promote the campaign to other targeted media (print, outdoor, web, and social), monitor data statistics, and measure campaign results.
Mobile campaign everywhere
TMS Factory sends SMS to more than 150 countries using the worldwide SMS platform that is attuned to all Telco’s (Telco-neutral). This implies compatibility of factory to the millions of mobile phones operating in the world, including iPhones and Blackberry.
And the combined technology of standard 2D barcodes, 1D barcode, and TMS codes solution associated on factory enable to display mobile codes and widgets on targeted media (print, web, outdoor, and social) where mobile users can enter their country codes and cell numbers to receive the campaign straight to their mobile phones.
Be one of the first 500 factory users!
As part of beta launching, TheTMSway Ltd provides exclusive invitation codes to the first 500 businesses or media who register for accounts at factory website. Excellent opportunities await the first 500 successful registrations.
To request for invitation code, click here.
To register an account at factory, click here.
To login to your account, click here.
Efficiency and safety online
TheTMSway Ltd, developer of TMS Factory, currently conducts tests and debugs to ensure the platform’s efficiency. The company, on other hand, implements tight security and preventive measures and 24/7 network monitoring for the server’s safety while online. The factory’s beta launching will kick off on Friday (February 8, 2009).
Tags: 1D barcode, 2D barcodes, beta launching, hotels, media to mobile platform, mobile advertising, mobile asia, Mobile Internet, mobile marketing, mobile media, mobile news, mobile site development, mobile technology, retailers, self-service mobile platform, SMS banners, SMS technology, social application, social media, TechCrunch50, TheTMSway, TMSFactory, widgets
Posted in mobile marketing, mobile marketing platform | No Comments »
Thursday, January 22nd, 2009
As year 2009 magnificently has kicked off, several predictions related to possible performances of the mobile marketing industry are coming out.
Here’s an excellent industry outlook discussing a sector-by-sector analysis of mobile marketing’s key opportunities this year.
Read on…
Key opportunities for mobile marketing in 2009: A sector-by-sector look
By Mickey Alam Khan (Mobilemarketer.com)
Where are the key opportunities for mobile marketing in 2009? As marketers look to engage with customers and prospects on tighter budgets, they will turn to mobile and the Internet for their ROI potential.
First off, the use of common short codes for text messaging along with a mobile-friendly Web site should be standard issue for every ROI-focused company’s mobile marketing and commerce kit in 2009. But there are other mobile marketing tactics that marketers can deploy to meet their strategic objectives in a year when most of the world will be licking its wounds from an economic meltdown.
Here are some ideas for marketers, ad agencies, publishers and mobile service providers to mull on. They are not comprehensive – and some tactics are already employed by many marketers – but at least should stimulate action in 2009. This is not a time to be coy, but to prove that mobile marketing will help revive a flagging economy because of the value it delivers to the end-consumer.
Continue…
Tags: michael alam khan, mobile advertising, mobile asia, Mobile Internet, mobile marketing prediction 2009, mobile media, mobile news, mobile technology, TheTMSway, TMSFactory
Posted in mobile marketing | No Comments »
Monday, December 29th, 2008
Amid global recession today, business sector is at the peak of its struggle against this economic situation. Some are finding ways to survive from financial mayhem; and one strategy they highly consider is to cut their ad spending.
Sharing this article by Jay Yarow. Read on…
What Happens to Online Advertising during a Recession?
By Jay Yarow (jayyarow.wordpress.com)
When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?
I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.
Watch a video interview…
Tags: advertising spending, global economic downturn, internet marketing, jay yarow, mobile advertising, Mobile Internet, mobile marketing, mobile media, mobile news, social media, TheTMSway, TMS Factory, what happens to online advertising during a recession
Posted in social media application | No Comments »
Friday, December 12th, 2008
This is good news to all Heroes fanatics from all over Asia. The world’s one of largely viewed seasonal TV series now extends to mobile screens for a more personalized access. 
TheTMSway Ltd has worked with Star TV to mobilize the trailers of Heroes season 3 to Asia’s mobile audience.
‘Heroes’ fanatics from anywhere in Asia can enjoy this great chance of taking their favorite episode trailers to their mobile phones, or even share the trailers to friends using a worldwide SMS service powered by TMS.
A TV series that portrays the mankind’s future where almost every character holds extraordinary ability, this third season of Heroes entertains the Asian region’s widespread mobile audiences, giving out the most generous trailers and profiles of the season’s characters.
On top of this exciting mobile campaign, TheTMSway Ltd has enabled polls and recommendations which allow the mobile users to interact and recommend the trailers to friends.
Few of the ‘Heroes’ episodes which are ready for capture to mobile screens include episode 1 (The Second Coming), episode 2 (The Butterfly Effect), episode 3 (One of Us, One of Them), episode 4 (I am Become Death), episode 5 (Angels and Monsters), episode 6 (Dying of the Light), episode 7 (Eris Quod Sum), episode 8 (Villains), and more.
‘Heroes’ is screened on Star TV every Thursday at 10 pm in HK and Singapore, and at 9 pm WIB and Thailand.
Don’t be left behind!
Tags: Asia mobile, heroes 3, mobile advertising, mobile campaign, mobile marketing, mobile media, mobile news, mobile site development, mobile technology, movie fanatics, movie trailers, star tv, TheTMSway, TMS Factory, TV series
Posted in mobile advertising | No Comments »
Tuesday, December 2nd, 2008
A couple of months ago, we successfully introduced our online self-service mobile platform (TMS Factory) in San Francisco, California.
Once again, our platform gears up for a significant move of going live and operational at world’s mobile advertising scene. Featuring a major set of mobile campaign solutions, our platform’s do-it-yourself functionality is expected to kick off for global enterprise use in mid December.
Quite soon, you can liberate your mobile campaign to global frontier using our classic, banner, and widget campaign solutions fully equipped with TMS templates acquirable upon creating your mobile contents.
Don’t miss the huge change in advertising and media consumption in which mobile contents can easily be created without the administration of IT wizards, can be accessed on cross media (desktop, web, and mobile phones), and can be shared to friends using our free worldwide SMS service.
Simple as ‘drag and drop’ navigation, we dare you to experience the TMS difference!
Tags: do-it-yourself platform, mobile advertising, mobile blog, Mobile Internet, mobile launching, mobile marketing, mobile media, mobile news, mobile platform, mobile technology, self-service platform, TheTMSway, TMS Factory
Posted in mobile marketing | No Comments »
Tuesday, December 2nd, 2008
Movie trailers used to be viewed on television and computer screens, theater houses, or heard over radio airings. In other way, we can read selected movie excerpts and story characters featured over newspapers and magazines.
But now, movie and entertainment industries can better enhance the nitty-gritty of movie promotions and expand its campaign coverage to the mobile audience at local and international perspectives.
The latest of our TMS technology introduces the revolution of taking movie trailers and TV series to all mobile phones in the world. The TMS mobile functionality is compatible to all Telco’s system; hence it is capable of connecting to millions of internet-enable mobile phones.
TMS works for the mobilization of movie trailers from the creation of webpage to its conversion into mobile format (mobile version), and subsequently, to final stage of releasing the campaign to targeted marketplaces.
So, movie fanatics of today, you can personalize your viewing experiences and even share your favorite movie trailers to friends using our free worldwide SMS service. From the widgets and banners we created for the movie campaign, you can enter your cell number to get the trailers or your friend’s number if you wish of sharing them to your friends.
Tags: entertainment media, film, Heroes season 3, hong kong, mobile entertainment, mobile media, mobile news, mobile technology, movie previews, movie production, movie trailers, TheTMSway, TMS Factory
Posted in Mobile Internet, mobile advertising | No Comments »
Monday, November 3rd, 2008
Given the expertise on the rapid changes of today’s advertising world, TheTMSway co-founder, Frederick Saurat, spoke on a panel in one of Casbaa Convention’s conference sessions ‘The New Media Plan: A Roadmap to 2012’.
The panel discussion was staged on October 30 at the Casbaa Dome in West Kowloon, Hong Kong where Mr. Saurat delivered bold outlooks on the essential changes to current advertising and where would it lead in the next decade.
TheTMSway, a mobile applications development company, shares a revolutionary marketing solution that bridges the advertisers and media to the digital generation through direct pull marketing (media to mobile) platform. TheTMSway new platform is one of the arising propositions today that surprises advertisers and media in terms of leveraging marketing results.
Likewise, quick introductory snapshots to an arising first-rate conversation in social media was presented in the session with mobiles largely on focus and SMS 3.0 advertising relatively tackled. This is a revelation to promotions on demand (POD), friend recommendations, and free SMS video.
TheTMSway joined Coca Cola, Star TV Group, TNS Media Research, and M&C Saatchi on the New Media Plan panel.
About TheTMSway
TheTMSway (www.theTMSway.com) is the provider of TMS Factory, a Media to Mobile platform to connect with the NorMobs (Normal Mobile Users). The platform offers to build Mobile rebound campaigns and to display direct access to the Mobile offers in all Media (Print, Web and Social) via the customization of Cross Media widgets.
Tags: Casbaa convention, casbaa dome, direct marketing, fred Saurat, future media, hong kong, media plan, media roadmap, media to mobile platform, mobile advertising, mobile codes mobile applications, mobile marketing, mobile media, mobile news, mobile site development, mobile solutions, mobile technology, mobile tools, pull marketing, social media, TheTMSway, TMSFactory
Posted in Press Release | 1 Comment »
Monday, October 27th, 2008
TheTMSway co-founder, Fred Saurat, will join on a panel in one of Casbaa Convention’s conference session ‘The New Media Plan: A Roadmap to 2012’. Mr. Saurat will discuss insights on the future of advertising and media.
The event will take off on October 30 at the Casbaa Dome in West Kowloon, Hong Kong. Keep updated with the happenings at Casbaa Convention 2008.
Tags: Casbaa Convention 2008, casbaa dome, future media, hong kong, media events, media plan, mobile advertising, mobile applications, mobile events, mobile marketing, mobile media, mobile news, mobile site development, mobile solutions, mobile technology, mobile tools, social application, social media, TheTMSway, TMSFactory
Posted in Events | 1 Comment »
