TMSFactory Blog » mobile provider http://www.tmsfactory.com/blog TMS Factory talks about the 'media to mobile' internet service application platform that connects brands, media, and all mobile users throughout the world. The TMS Factory creates huge significance in the growing age of global advertising using mobiles as the newest effective medium. Thu, 29 Jul 2010 03:52:03 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Mobile Usage on the Rise, New Landscape for marketers http://www.tmsfactory.com/blog/mobile-usage-on-the-rise-new-landscape-for-marketers.html http://www.tmsfactory.com/blog/mobile-usage-on-the-rise-new-landscape-for-marketers.html#comments Thu, 09 Jul 2009 05:10:19 +0000 admin http://www.tmsfactory.com/blog/?p=517 Recent study on mobile media reports the rise of consumer usage to consequently open new landscape for global marketers.

In a report published on Brandweek, the study conducted by IPG’s Universal McCann and AOL reveals 80% of smart-phone users satisfied to the quality of Internet on their mobile devices.

The research study has presented 95% of the respondents saying they used mobile media to fill downtime; 82% said they use it at work; 81% of the respondents use mobile while shopping; 80% at home; and 65% while commuting to their offices.

Stuart Rodnick, Senior director of Strategic Insights at AOL, describes the mobile to lead into a “social transformation”. And with mobile usage forecasted to grow 60% over the next two years, marketers are advised to formulate ways of communicating about their brands with mobile users, or risking of missing out huge opportunity. READ MORE

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