Consumers Seek Mobile Promotion Input
Input Makes Mobile Promotions More Acceptable. Marketers who send consumers mobile promotions such as coupons and discounts have a significant amount of built-in resistance to overcome, writes MarketingCharts. The percentage of consumers who say they are fine with getting promotions slightly declined from 13% in December 2008 to 11% in February 2010. However, the percentage of consumers completely opposed to mobile promotions also declined in that time period, from 31% to 26%.
Mobile Marketing Association Launches Canadian Council
During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the formal launch of its MMA Canada Council. The launch reflects the latest in the MMA’s efforts to establish regional presence with local focus across the globe. MMA Canada is led by Michael O’Farrell, Country Manager for the MMA, along with Canadian council co-chairs Ross Buchanan, Director, Digital & Relationship Marketing at MolsonCoors and Andrew Osmak, SVP, Business Development & New Ventures at LavaLife.
India & China to lead global telecom sector capex spend to over $ 224 bn by 2015
The demand for mobile services particularly in the developing markets such as Indian and China will fuel the capex of mobile service providers across the globe to scale over $ 224.5 billion by the year 2015, says a new research from market research firm, The Insight Research Corp.
Mobile Increasingly Important for Small Biz
One-fifth of small businesses “could not survive” without mobile. Mobile and wireless technologies such as smartphones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the “Small Business Technology Poll” from AT&T. More than one-fifth of respondents said they could not be in business at all without wireless technologies, and a further 43% claimed it would be a major challenge. That makes mobile and wireless critical for about two-thirds of small businesses.
Travelers Love the Mobile Web, study
Once upon a time, you had to bring travel guides, maps and paper tickets on every trip. Today, you can just take your smartphone and get access to all of this information without having to lug a couple of books and magazines around with you. Today, according to a new study by analytics firm Compete, 38% of smartphone users conduct travel research on their devices and 28% use their phones to book at least some of their trips and travel activities.
Brands urged to spend more on mobile websites
Brands have been urged to invest more of their mobile marketing budgets in creating an internet site designed specifically for handset owners. Although advertisers are frequently becoming happier to spend money on mobile marketing, industry commentator Kunur Patel claimed they are often missing out on potential customers by focusing on creating apps.
BRIC Mobile Giants Begin to Mature
The BRIC nations of Brazil, Russia, India and China share large areas and populations, fast-growing economies and rapidly expanding technology markets. Mobile communications have surged in recent years as a cost-effective means of connecting consumers spread across great geographic expanses.
Internet mobile marketing set to boom by 2012
Internet mobile marketing is growing, especially in the platforms of the iPhone and Android platforms. In fact, reports say that the emerging market will account form more than a quarter of revenue from mobile apps by 2012. The report also forecasted that mobile app downloads are set to rise for over 50 billion within the next two years. Revenue from these downloads are forecasted to increase by 62 percent.
AT&T Global Messaging 50 plan drops international SMS costs
Today AT&T announced its new Global Messaging 50 package. The $10 per month subscription lets you send 50 text, IM, picture, or video messages from more than 90 countries. The service, clearly not for messaging addicts, charges $0.40 cents for every sent message past the allocated 50. That’s a $.10 savings over the typical $.50 international message cost, or $1.30 for MMS texts. The service kicks off on March 20th.
Mobile Web users increase to 69.9M: Study
The number of mobile Web users increased by 4 percent to 69.6 million in the United States in January, according to Millennial Media’s SMART report. The increase is up from 67 million users and Millennial Media’s unique audience reach increased by 6.88 percent in January, from 54.3 million to 58.1 million unique users month over month to an 83 percent reach of the mobile Web. In addition, there was a third-party study conducted on the growth of mobile fundraising and its audience’s demographic.
TheTMSway Ltd
