Posts Tagged ‘mobile technology’

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TheTMSway Weekly Radar on Mobile Marketing and Business

Wednesday, October 21st, 2009

Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

Will BlackBerry give Android, iPhone a run for their money?

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust. Research in Motion’s BlackBerry has quietly become the leader in smartphone market share in North America even though the first incarnation of its much-anticipated Storm was nothing to write home about. Will the touchscreen BlackBerry Storm 2 help RIM gain coveted smartphone marketshare and therefore woo marketers to the platform?

LinkedIn Surpasses 50 Million Users

As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.

Good news for Android, from both Verizon and Gartner

Analysts from Gartner are predicting that the Android OS will be running on 14% of all smartphones globally by 2012, putting it ahead of iPhone, WinMo and Blackberry. The OS currently has around 2% of the smartphone share – but Gartner is confident that the openness of the OS will lead to a surge in the number of devices being manufactured, sold and used over the next 3 years.

Online retailers must look to mobile commerce

The ecommerce experience is all about taking the shopping environment to the consumer instead of the consumer physically going to the shop. Today, however, this scenario is changing rapidly. As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the ecommerce experience to consumers will increasingly mean delivering it to their mobile devices.

Mobile advertising poised for substantial growth: CTIA keynote

A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site.

Which Smartphones Fill Consumer Content Needs?

The iPhone continues to top all other smartphones in measures of consumer satisfaction. In May–June 2009, Crowd Science found it well ahead of the BlackBerry and other smartphones in measures of satisfaction and brand loyalty—and content usage too. August 2009 data from CFI Group agrees: Users are happier with the functions of their iPhones than with any other smartphone. Android and Palm Pre took second and third place, respectively.

Mobile Advertising Becoming Line Item In Brand Media Buys

When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising.

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports. Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.

Entertainment top vertical in mobile ad spend: Millennial Media

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The consumer packaged goods (CPG) vertical jumped from sixth in mobile marketing spend in the second quarter to the fourth spot in the third quarter. In addition, Apple drove Samsung out of the top spot for number of ad impressions among device manufacturers.

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Posted in mobile advertising, mobile marketing, mobile technology | No Comments »

TheTMSway Weekly Radar on Mobile Marketing and Business

Friday, September 25th, 2009

Mobile marketing and the right to privacy

A mobile phone is a highly personal device, even more so than keys and a wallet or purse–most people have with them at all times. That makes the mobile phone a highly effective way to provide relevant and timely information to individuals–not only by their friends, family and colleagues, but also by brands and marketers.

Asia will continue to Lead in Mobile Growth and Revenues with China in the Forefront

According to research of Frost & Sullivan, North Asia is light years ahead of all other Asian sub-regions in terms of mobile service innovation and revenues, especially due to countries like Japan and South Korea. Both nations account for the highest average revenue per user (ARPU) levels in Asia-Pacific, with Japan at US$53.20 per month and South Korea at US $38.04 in 2008.

Smartphone Sales to Surpass PCs by 2011

If you notice every other person around you with a smartphone these days, you’re not alone. Smartphone sales will surpass worldwide PC sales by the end of 2011, says a recent report by RBC analyst Mike Abramsky. While mobile phone sales overall have decreased, smartphone sales have gone up. Mobile phone sales worldwide hit 286.1 million units in the second quarter of 2009, down 6% year-over-year, reports Gartner. Smartphone sales passed 40 million units, a 27% increase from the same period last year.

How to reach young consumers using the mobile channel

In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked: What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world. These fall neatly into two categories:

Motorola Announces First Android Smartphone and Exclusive Operator Deals

Motorola has shown off its first Android based smartphone, along with a collection of user interfaces it is calling MOTOBLUR. The first handset, the Motorola CLIQ in the U.S. and Motorola DEXT elsewhere around the globe, will be released in Q4 of this year. Developed by Motorola, MOTOBLUR enables users to sync contacts, posts, messages, photos and much more…

Consumers accepting of mobile advertising: InsightExpress

Smartphones are an excellent platform for advertising and represent a golden opportunity for marketers to reach consumers wherever they are, according to InsightExpress. This was the key finding of InsightExpress’ latest research, which explores mobile Internet engagement levels among smartphone owners in comparison to owners of other devices. The study also examined which factors drive mobile Internet users to return to specific sites.

Google moves toward micropayments for newspapers

With micropayments and transaction platforms a buzzworthy sector of the Web right now, it’s no surprise that Google would want to get in on the game. But Mountain View’s pitch is a little bit different: the payment platform it plans to build, according to Harvard’s Nieman Journalism Lab, is geared toward newspapers that want to charge for digital content.

Malaysian Mobile Market Reaching the Maturity Stage

A research note from IDC notes that with Malaysia’s mobile services market reaching a maturity stage, mobile phone vendors will have a challenging time increasing the mobile unit shipments in the country and will need to be flexible while executing their business strategies. “The market outlook for the mobile phone industry in year 2009 may not be as strong as a year ago but the market is anticipated to improve over time…

Android Presence Continues to Grow

Google’s Android has been enjoying healthy growth over the past six months. Android has attracted a strong base of application developers, and both carriers and OEMs appear to be getting the message that Android is steadily increasing its mindshare within the handset market. Google has been cagey about releasing the number of available applications on the Android Market. Recent analyst estimates put the total catalog somewhere around 6,000-7,000 available apps.

Marketers, Take Note: The Experts Choose Their Favorite Things

From M-Commerce to Experiential IPhone Apps, Here’s What You Need to Know to Be Up on Mobile Now. When it comes to mobile, hype so often outpaces reality that it’s important to keep expectations in check. While apps aren’t on every phone (yet), and not every American is tuning into live mobile video in the doctor’s waiting room, the iPhone, Google’s Android, ubiquitous GPS and fast 3G networks have ushered in a year rich in innovation.

The Challenges and the Future of Mobile Marketing

“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific. Three aspects of mobile marketing that are causing a buzz right now include:

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Posted in Headlines, business, mobile advertising, mobile marketing, mobile technology | No Comments »

Multi-channel retailers need to incorporate mobile, social

Monday, September 14th, 2009

Amid the tweaking moment of current retail industry, technology advancement and consumer preferences are still viewed to open a door for the e-commerce.

DMNews got a chance of interviewing with the Executive Director of the Global Retail Executive Council with mobile and social shopping as center of the discussion.

Find out what the mobile and social media can do to multi-channel retailers, and why do retailers need to review and consider to these two potential expansion areas.

Read on…

Multi-channel retailers need to incorporate mobile, social

by Nathan Golia

Though the economy has put a squeeze on retailers, advances in technology and consumer preferences have opened doors for e-commerce to take another step forward. James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.

Q How has the economy affected e-commerce so far, and what trends do you see as the holidays near?

A There have been some permanent changes to the way people shop. First of all, every purchase is now a considered purchase. Across all economic strata, people are far more conscious of what they’re buying. I think e-commerce has been somewhat insulated because it’s always been a considered purchase — rarely do you do an impulse buy online. There’s no question this holiday is going to take a hit because of what’s going on in the economy. Credit is much tighter, and the costs of using credit have gone up. Even for people who are a good credit risk, there are more fees and higher interest rates. I think we’re going to see smaller basket sizes. It’s probably going to be a better year for specialty retailers who have unique products that you can’t buy elsewhere. Product assortment will be key. You need to have the right mix to draw the customer in and the right things that ultimately they want to buy.

Read more

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Posted in Headlines, Mobile Internet, business, mobile advertising, mobile marketing, mobile marketing platform | No Comments »

Does Google have a chance of knocking iPhone from its perch?

Wednesday, September 2nd, 2009

The iPhone and Blackberry are reported to dominating the Smartphone sales charts. According to the Canalys research firm, iPhone currently hits about 14 percent of the Smartphone sales and Blackberry about 21 percent. The Android, on other hand, has only 3 percent. Arguably, it doesn’t sound bad since the Android was just launched; more than a year when first iPhone hit the world market.

Analysts see that it seems unlikely that Google’s mobile market share will grow as quickly as the iPhone’s. In the Canalys report, the iPhone usage has shot up by more than 600 percent of last year.

So, does Google really have a chance of knocking the iPhone from its perch? Read more

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Posted in Headlines, Telecommunication, business, mobile technology | No Comments »

TheTMSway Weekly Radar on Mobile Marketing and Business

Wednesday, September 2nd, 2009

Mobile Coupon use up 119% according to Cellfire

Cellfire has updated its top ten market data for Smart Shoppers using mobile phones to get savings on goods. Cellfire says that its new metrics on coupon use see that the uptake of mobile coupon use is up 119% over the past six months with 94% of metro areas using mobile coupons. Top 10 Markets for Mobile Coupon Usage per Capita:

Magazines use mobile to turn consumers into buyers

“Runner’s World” and “Seventeen,” both leading magazines in their categories, are the first two titles to launch iPhone applications using the NearbyNow platform. The Runner’s World iPhone application “Runner’s World Shoe Shop,” which went live on Aug. 1, includes five different shoe guides, broken out for men and women. The “Seventeen Fashion Finder” by Seventeen Magazine includes numerous features designed to appeal to teenage girls, who outnumber male teenage mobile phone subscribers and who use their mobile phones more than their male counterparts.

FCC should make public Apple, AT&T and Google responses

Has Apple’s rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure? A simple reading of the Federal Communications Commission’s three letters to the Apple, AT&T and Google over this affair is enough evidence of official concern over anti-competitive practices.

Apple beginning to view Google as competition?

Apple removed Google Voice from the App Store today since Google is now one of its direct competitors. Mobile industry members argue that consumers should get access to the best possible content regardless of who makes it and it now seems as though Apple is building its very own walled garden. But Apple is now viewing Google as competition and if this continues the competitive landscape may drastically change, especially with the Yahoo /Microsoft deal.

2D or not 2D, that is the bar code question

I first saw 2D bar codes in Britain in 2002. I loved how simple the concept seemed and how seamlessly the process worked when demoed to me on a Sony Ericsson T68i mobile phone, with a camera attachment (remember those?). My fascination for 2D bar codes continued as I saw mass adoption in Japan and the creative ways that marketers and content owners were using them.

Marketers must understand target demographic behavior: Study

Multitasking parents and mobile millennials, or young adults, are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population as a whole, according to a study by Novarra. In a study tracking mobile Internet usage, Novarra found that the best way to create a seamless user experience for the mobile Internet is to track behavior within the different segments of mobile users. Novarra divided up users based on lifestyle and age to understand how and why mobile Internet adoption is taking flight.

Juniper says mobile web 2.0 worth $22.4 billion in 2013

Rating: The role of the prosumer is apparently key. Everybody is talking about mobile web 2.0 but not only has market analyst, Juniper Research, put a figure on it ($5.5 billion), the company has also defined what it actually means by mobile web 2.0. In fact, Juniper is predicting that revenues for mobile web 2.0 will soar almost fourfold in just five years to $22.4 billion in 2013. What Juniper classifies as the mobile web 2.0 includes social networking plus User Generated Content (UGC), and MIM (Mobile Instant Messaging).

Press Release: Green Energy and Network Efficiencies Underpin Opportunity to Radically Reduce CO2 Emissions from Mobile Base Stations by 30% by 2014, says Juniper Research

A new study from Juniper Research claims that Mobile Operators have the opportunity to reduce base station CO2 emissions from 22 Mega tonnes (Mt) today to 15.6MT by 2014 if ‘transformational’ strategies are put in place to reduce both site inefficiencies and non-renewable energy sources. Transformational Strategies. The green mobile base stations report which utilised scenario-based models to derive estimates of base station power consumption…

Five reasons you should be testing email marketing campaigns

There’s an easy way to ascertain an email’s performance in terms of creative, frequency, content and even deliverability and that’s by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers neglect to do so. If you’re one of them, here are five reasons that might change your mind.

How to finance a green-tech revolution

If you’re looking to bankroll a green-business revolution, boring old banks and the government are looking just as effective as flashy venture capitalists.

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops.

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Posted in Mobile Internet, Telecommunication, business, mobile advertising, mobile marketing, mobile technology | 5 Comments »

Asia Biz Talk: Google goes mobile in China as an OS before iPhone

Thursday, August 13th, 2009

“This is also important to Google because mobile will be a priority as it cannot really make gains in the market in terms of a search engine. With Android mobile, it creates a new avenue for search and can elevate itself above Baidu and Yahoo.”


TheTMSway Co-Founder and CEO, Frederick Saurat, shared insights in the recent news between Google and Apple’s race in China’s Smartphone market. In an article wrote by MEDIA’s Anita Davis, Frederick Saurat pointed out the importance of Andriod phone’s head-start in China, and that China Mobile and Google could largely share to the potential pool of Smartphone users in the market.


Google’s move of expanding its presence in China’s Smartphone market is described as a pre-emptive strike against Apple’s iPhone. The news about Andriod Mobile’s release in China came out after Apple is said to have signed a contract with China Unicom to sell its 3G iPhone in the market.

Meanwhile, Frederick Saurat noted that the Andriod Mobile could create a new avenue for searches, and that Google may bank on China Mobile’s 45 million internet mobile subscribers. Read the article here

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Posted in Events, Headlines, Mobile Internet, Telecommunication, business, internet marketing, mobile advertising, mobile marketing, mobile marketing platform, mobile technology | No Comments »

TheTMSway Weekly Radar on Mobile Marketing and Business

Monday, May 4th, 2009

Report: AT&T Seeks iPhone Extension to 2011

AT&T’s contract with Apple to be the exclusive retailer of the iPhone ends next year, and company CEO Randall Stephenson is pushing to get the contract extended until 2011, according to unnamed sources in The Wall Street Journal.

T-Mobile USA sells a million G1s

T-Mobile USA has sold more than 1 million of its Android-based G1 devices during the past six months, news that essentially sets the benchmark for Palm’s Pre.

Apple Hits 1 Billion App Downloads

The Apple App Store yesterday announced its one billionth application download and 35,000 available applications in nine months of business.

Taiwan invests $600M in green energy tech, including 400 MWp solar

Taiwan’s Executive Yuan, one of the five branches or courts of the Taiwanese government, has given approval for a plan to invest $600 million (NT$20 billion) over the next five years in the areas of green energy.

India telecom shares lag strong subscriber growth

HONG KONG (MarketWatch) — India may be the fastest growing market for mobile services in the world, but intense competition and the resulting fall in subscriber rates are slowing down providers’ earnings growth and hurting their share performance.

Telecom NZ launches 3G mobile network

Telecom NZ has announced an early launch of its Telecom XT 3G mobile network with services available to customers from 13 May. To support the launch of its new mobile service, Telecom is rolling out a new design and fit-out for retail stores that includes a slick new layout, interactive displays and wireless hotspots.

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Posted in Headlines, Mobile Internet, Telecommunication, business, mobile advertising, mobile marketing, mobile technology | 1 Comment »

Rumor on Apple-Verizon talks, to produce two gadgets?

Wednesday, April 29th, 2009

After USA Today reported on recent talks between Apple and Verizon, a report from Business Week also came out about the giant companies’ partnership to produce two new wireless devices.

From the report, it is said that the devices are less expensive and a bigger media pad to allow users listen to music, view photos, and watch high definition videos with Wi-Fi connection.

Report says devices will be released this summer. Read full article…

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Posted in Telecommunication, business, mobile technology | 1 Comment »

TheTMSway Weekly Radar on Mobile Marketing and Business

Tuesday, April 28th, 2009

The Department of Energy has earmarked $41.9 million from the American Recovery and Reinvestment Act for the development of fuel cell technology. The goal is to create manufacturing and maintenance jobs for Americans who have been laid off from automotive factories and the like

Quickoffice beats Microsoft to the punch with iPhone app for Office documents

Dallas-based Quickoffice has released the first iPhone application suite that lets you view and edit Microsoft Office documents. Available for $19.99 from the App Store, it includes its own versions of Word and Excel it calls Quickword and Quicksheets, as well as file-management services


Green technologies to watch

“We are in a new era of energy innovation,” declared Daniel Yergin last week at a forum on clean-energy policy at the Massachusetts Institute of Technology.

Seattle, Atlanta And D.C. To Get First Mobile TV Tests

A coalition of TV broadcasters on Monday said they plan to use Seattle, Atlanta and Washington, D.C., as test markets for digital mobile TV services this year.

Spam Harms Environment

According to a Silverpop survey conducted last year, 80% of e-mail recipients felt that spam levels were either about the same or getting worse.

Percent Mobile – find out what percentage of your visits come to you via mobile

The service that Percent Mobile offers is so simple its genius. It is a solution for online websites that tells you what % of your users came to your site via mobile.

Bango Debuts Updated Mobile Analytics v4

Bango has long been known for its advanced mobile analytics solutions, and today marks the release of the newest version- version 4, which takes mobile analytics and visitor tracking to a whole new level.

Social Email Campaigns to Increase Nearly 400% in 2009

A record number of email marketers are planning to bridge the gap between online social networks and their email marketing campaigns, and the number of social email initiatives is expected to grow 367% this year, according to new research

Poll: Today’s Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think that today’s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll

Mobile not one channel, but eight: MobileMix speaker

It was expected. Someone in the audience at the final ad:tech San Francisco MobileMix session had to ask that dreaded question: “Everyone has been saying this is the year of mobile for five years. Is it?”


B2B Magazines Expand Online

Business-to-business (B2B) print magazines have fallen on tough times. While many publishers realize they have to be online in order to survive, they have been slow to take the digital plunge as they struggle to figure out a viable online strategy.

Court of Appeal overturns judgement to privatise PCCW

The Court of Appeal has overturned the judgment of the High Court of Hong Kong to sanction the scheme of arrangement to privatise Hong Kong operator PCCW. The company is disappointed at the Court of Appeal’s decision, given the clear findings and reasons set out for the judgment of the High Court.

China Telecom picks Huawei for 3G CDMA launch

Huawei Technologies has joined China Telecom for the commercial launch of 3G CDMA networks in many of China’s largest cities and regions. Using Huawei’s equipment, China Telecom’s 3G CDMA services are now available in 52 cities


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Posted in Green Tech, Headlines, Mobile Internet, Telecommunication, business, mobile advertising, mobile marketing, mobile technology, social media application | 2 Comments »

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