Mobile internet traffic was at hot seat during the first Mobile Marketing Forum Asia (MMF) held in Singapore. In a report from The Standard, more than 300 mobile industry executives joined the event, deliberating the current and future trend of mobile marketing in the region.
In Asia Pacific alone, it is reported that mobile subscribers will reach 3 billion with average penetration rates 20 times higher than Internet connectivity in many countries. Read more
What are the most common mistakes you see companies make with Internet marketing and about what business owners need to be aware of?
Despite the hard-hitting global economic crisis, International Data Corp (IDC) presented bold projection about the internet marketing’s market share to continue expanding while overall ad budgets are shrinking.
Here’s a closer look on the current mood and situation of the industry in Asia Pacific as Asian eMarketing.com talked with the co-founder and Chief Guru of Web Guru Asia, Mr. Jeff Zweig.
Read on…
Internet Marketing will brave the outbreak of the global economic crisis says Web Guru Asia
(Daniela La Marca)
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent of the overall advertising industry and soar to 13.6 percent in the next three years. It seems like the Internet advertising market share continues to expand despite the economic crisis, the global outbreak of pessimism, depression, regression, and the fact that overall ad budgets continue to shrink.
So let’s take a closer look and try to find out more about the current mood and situation of the industry in Asia Pacific. Asian e-Marketing talked to Mr Jeff Zweig, co-founder and Chief Guru of Web Guru Asia, a regional award winning Internet consulting firm specialised in interactive marketing, online public relations and web solutions development, who is responsible for all of Web Guru Asia’s activities worldwide. In the eleven years since establishing the company, he has been responsible for the success of more than 150 online marketing and digital branding projects in 15 countries, mostly working with multinational or public-listed companies, as for instance Singapore Airlines, Hong Kong Disneyland, HSBC, Carlsberg, Microsoft, BMW, Pepsi, Sony, Time Warner (CNN, Time, FORTUNE), CNBC, to name a few, besides various government bodies.
