What will AT&T’s $1 billion buy for businesses?

Mobile operator AT&T announced details of a $1 billion investment plan today. This money is going to be put towards improving the services that AT&T offers to its enterprise customers around the world. So what does a billion get you these days? Read on for more detail. AT&T has offered five areas in which it is investing, but it can really be broken down into three: 1) Global 2) Network 3) Applications. Global – AT&T is looking to provide better services for businesses; both at home and abroad. So this won’t just be an America investment. Companies of all sizes, from SMEs in the States to multi-nationals, will be benefiting from this – including plans for additional sub sea cables to provide better service in the Caribbean and South America, and better communication performance from the US to both Asia Pacific and Europe.

Mobile internet usage soars past fixed web in Africa

It’s one of those ideas you hear repeated from all sources: mobile phones are the main way connecting to the internet in Africa. Now there are definite figures to back that claim. The International Telecommunication Union (ITU) has reported that use of mobile internet surpassed fixed internet in the last quarter of 2009 – and has extended its lead to 300,000 users in Q1 2010. According to the ITU, it wasn’t until the end of 2009 that mobile internet actually overtook fixed usage. African net surfers connecting through mobile phones or portable modems increased to 3.8 million at the end of the year, overtaking fixed by 100,000 people. It now reports that this figure has increased to 4.2 million, putting it 300,000 users ahead of the current 3.9 million fixed subscribers.

Region shifts to online and mobile media for news

Experts call 2010 the year of digital media. In the UAE, 49% of consumers use both the internet and print media .More than half in Egypt, Lebanon and Saudi Arabia use online sources. Consumers of digital and mobile media are expected to see growth that will confirm 2010 as the year of the digital, say industry reports. In line with global trends, the region’s news consumption, particularly in Egypt, Lebanon, Saudi Arabia and the UAE, is shifting towards online and mobile media, as confirmed by experts According to the Arab Media Outlook 2009-2013 report, news consumption in the region is seeing an impressive shift to the usage of online media.

Companies Look to Take Advantage of Mobile Marketing Opportunities

Despite coming out of a recessionary year in which advertising and marketing budgets were slashed, mobile marketing remained steady, and in some cases showed gains. Financial institutions, however, lost ground to wireless operators, ISPs and merchants. SMS text remains the means to reach the greatest number of consumers, but the rapidly rising percentages of smartphone users and the success of the Apple app store has increased the need for developing a greater mobile web and in-application advertising presence. This report covers the mobile marketing and advertising landscape, including consumer likelihood, preferences and adoption of mobile marketing and location-based services, consumer methods of response, and segments to target.

Mobile Marketing Proves Profitable for Sports Franchises

Mobile marketing has proven a slam dunk for the Cleveland Cavaliers, the NBA franchise that dabbled in the mobile space long before most others in the world of professional basketball. Beginning two years ago during the NBA Playoffs, the Cavs teamed with Phizzle to beta test a mobile alerts program that delivered a variety of exclusive downloadable content to basketball fans.  Since then, the initial trial run has evolved to help generate a cool 200k in incremental revenues on an annual basis.

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s hotel managers have another category to consider that has become vital to their property’s success—how their hotel website is performing. Forty-five percent of all hotel bookings in the U.S. will be generated via the Web in 2010. At least 62% of those will come from the direct online channel, i.e. the hotel branded website (71% for the top 30 hotel chains); therefore the “health” of the hotel website is vital to the survival of any hospitality company today, affecting E-Commerce Managers, Revenue Managers, Directors of Sales & Marketing, General Managers, owners, reservations departments and front desk clerks.

MABS joins global M-Commerce Summit

MANILA, Philippines – The Microenterprises Access to Banking Services (MABS) program of the Rural Bankers Association of the Philippines (RBAP) participated in the M-Commerce World Summit 2010 held last month in Singapore. The summit covered mobile money transfer and mobile money remittance, mobile payment and NFC technologies, mobile banking, banking the unbanked and microfinance services, and mobile marketing and advertising.

MABS regional manager for Mindanao Anthony Petalcorin discussed how mobile money worked well with microfinance in the Philippines.

Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs. NBC reported 58.2 million page views of its Winter Olympics programming on the mobile web and iPhone app through the first 11 days of coverage. If the thought of your prospects fixing their attention on your company anytime and anywhere through their mobile phones sounds appealing, you’ll be happy to know that the options for reaching consumers on mobile devices are growing broader and less expensive.

MMA Highlights Retail Mobile Marketing Growth

During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives. “We’re already seeing significant buzz this year in the mobile retail space, with major brands delving into a variety of mobile marketing and commerce opportunities,” said Michael Becker, MMA North American Managing Director.  According to CTIA, more than 20 percent of the show’s attendees come from the retail space. In fact, this year’s event features a new exhibit area, called the Retail Zone, with more than 150 exhibitors.

Strategic tips for brand mobile marketing: CTIA panel

Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies. In the “Mobile Marketing for 2010 – Successful Brand Strategies” panel at International CTIA Wireless 2010 discussed best practices for mobile marketing for brands. “With mobile, there’s a lot of directions you can go,” said Bryan Seti, vice president of WaterCraft Group at Yamaha Motor Corp. “In our business, most of it is done in a four month window.

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Experts call 2010 the year of digital media. In an AFP report, 49% of consumers in UAE use both the internet and print media; and more than half in Egypt, Lebanon and Saudi Arabia use online sources.

The industry experts confirmed that news consumption in these regions is increasing rapidly in favor to the digitals – the online and mobile media. According to the Arab Media Outlook 2009-2013 report, more than half of the news consumers in Egypt, Lebanon, and Saudi Arabia depend on internet sources while 49% use the internet and print media in UAE.

As industry experts anticipate the online advertising growth in the region in the next three years, they started laying foundation of new business in the domain of digital and online marketing solutions.

In line to this trend, the mobile penetration in the region is extremely high, most especially in UAE and Egypt, according to Anna Gibbons, Business Director of neo@Ogilvy, OgilvyOne Middle East. Hence, the mobile media are also expected to become the new buzz in terms of attracting new consumers and in advertising spend as well. READ MORE

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Motorola Maintains Mobile Subscriber Market Share Lead

Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%.

15B Mobile Tickets Forecasted to be Sold by 2014

Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new study by Juniper Research. The transport sector is leading the way, according to Mobile Ticketing Applications and Markets, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Juniper predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.

Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn

Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn. The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

Mobile Marketers Demand ROI

Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for mobile campaigns, followed by inability to measure ROI and a lack of a mobile component to the strategic marketing road map.

Mobile will be trillion-dollar industry by 2013

Our latest mobile forecasts predict that global connections will reach 6.49 billion in 2014, with revenues of $1,036 billion. However, “emerging maturity” in emerging markets and continued competition in developed markets will hit operators hard. Operators must seize the initiative to benefit from the huge scale of the mobile industry. Our estimate for global connections in 2009 (4.56 billion) is 1.2% lower than previously forecast. However, by 2014 our forecast of 6.49 billion connections is 1.1% higher than our previous estimate.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Google CEO Eric Schmidt gives mobile a ringing endorsement at Mobile World Congress, Microsoft is talk of the town, carriers seeking to win back control of the app world worry some and the Jordanian queen has one goal. However, there was also a sense that Mobile World Congress was like rest of the major shows: carrier-centric. Indeed, one of our correspondents – an executive from one of the leading mobile ad networks – felt that mobile advertising got the short shrift at the world’s largest mobile gathering.

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SMS campaign builder. You can use our SMS TXT campaign builder when you aim to create a simple SMS text ad. Our SMS campaign builder can localize campaigns in up to 160 targeted countries in real time.

We have added 2 optional services to our SMS campaign builder. First is the possibility to add a URL in the SMS which can be linked to mobile web content for consumers who have Internet-enabled mobile phones. Second is the possibility to use a TMS online widget to reach more consumers and collect new mobile consumer’s contacts.

To access the service: Go to TMSfactory.com > My Campaign > New Campaign > from TMS Express at the right side bar, choose SMS TXT campaign.

Mobile Coupon Service. This service gives you the opportunity to build your own mobile coupons using TMSfactory – 3 different coupons are now available:  Discount or Gift Coupons / Classic Coupon / My own coupon, with ready-to-use templates where you can simply create your desired contents fast and easy. The mobile coupons service also offers optional templates such as Terms & Conditions and Feedback.

Measure the coupon’s performance. You can access to the TMS metrics tool which gives data and statistics to help you determine how far your mobile coupons have gone in terms of clicks, downloads, visits etc.

The service is for global use. You can assign your campaign to specific locations and participating stores for the validity of your mobile coupons. For more details, you may visit at www.tmsfactory.com or e-mail us at news@tmsfactory.com

To access the service: Go to TMSfactory.com > My campaign  > New campaign > from TMS Express in the right sidebar, choose “Mobile coupons”.

Tiny URL and Widget Service. This service is customized for online marketer who runs a campaign on web, email, and social media. If you wish to drive the audience directly to your store, restaurant, or the like, our platform works best for your strategic marketing approach.  This service allows you to create a tiny URL linked to a TMS widget form (that you can customize) where “opt in” consumer can enter their cell numbers to receive in real time your mobile coupon or invitation via a simple SMS message alert (with a link).The service is available in 160 countries. You can include the Tiny URL in your social posts, email copies, and behind a button or banner in a specific website.

To access the service: Go to TMSfactory.com > My Campaign > New Campaign > from TMS Express in the right side bar, choose Tiny URL + Widget.

Freemium Service. This is the newest free service that allows the bridging of mobile campaigns from all forms of media using our TMS shortcode technology, built for real time interaction (Telco free) between media and the mobile internet.

When you avail to our new Freemium service, you can use our TMSfactory site builder to develop your mobile offer: like creating a mobile site (rewards, newsletter, coupons, or invitations); or you may connect your existing mobile site to a TMS shortcode.

Our Freemium service helps you generate a unique shortcode and associate it to your mobile campaign (i.e.: 323 071 356).  You can display your shortcode to different media like billboards, restaurant flyers, print ads, and TV or radio air spots. You can just invite your customers to use their mobile phones and enter the given shortcodes at the code search engine powered by TMSsearch.com.

Sample: Use your mobile phone to get our mobile coupon. TMSsearch.com > code: 320 28 90

Why using a shortcode is better than URL? First, it is easier to use by consumers. Second, it is integrated with data collection and management. Lastly, you can benefit from earlier campaigns that already used shortcodes as their consumers have bookmarked the TMSsearch.com on their mobile phones and it is a reflex for them to use the service.

To access the service: Go to TMSfactory.com > My campaign  > New campaign > from TMS Express in the right sidebar, choose “Freemium service”.

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Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.

Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more

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“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5M followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies.  With this service – Tiny URL widget – we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, TheTMSway co-founder.

The service is accessible on TMSfactory (Create a new campaign using TMS express and the “Tiny URL widget” module) and offers to customize a widget linked to a tiny URL which can be posted on a social media. On the other hand, the service offers to associate mobile coupons (country localized) to this widget. This pull service will distribute the mobile offer to “opt in” consumers in targeted countries via a free SMS message alert.

“This service is a first taste of a new social platform about recommendation and good deals that we will release soon. This platform will offer brands a mother board to engage and manage conversation with consumers using the posts on social media”, adds Frederick Saurat.

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About TheTMSway Ltd

TheTMSway (www.TheTMSway.com) is a Hong Kong based company who provides a platform to develop, monetize, and promote mobile business. Based on a new short code technology for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as a “1 click” bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self service platform www.TMSfactory.com, “TheTMSway” provides premium services for Media and Ad agencies.

About TMSfactory.com

TMSfactory.com (www.tmsfactory.com) is a self-service mobile marketing platform that provides the tools needed to create mobile contents automatically optimized for all mobile OS, including Blackberry and iPhone. The platform enables also the customization of widgets (online and offline) for cross media distribution of mobile offers and for consumer’s real time interaction. The platform is also made of metric tools to analyze data and statistics from mobile campaigns in real time.

Corporate Headquarters

TheTMSway Ltd – Main Office
5/f On Lan Centre, 11-15 On Lan Street
Central, Hong Kong
Phone: 85231028077

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Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Instead, savvy brands and marketers know that it’s actually a set of options, each with its own strengths and considerations that must be factored in to ensure a maximally effective campaign.

Take Short Message Service (SMS), which is the world’s most widely used wireless data service partly because it’s been built into virtually every handset–even entry-level models – sold over the past several years. As a result, there’s an enormous installed base of SMS users, across every demographic group, for brands and marketers to target.

This installed base can be measured in terms of usage. For example, in America, the average mobile user sends 10 SMS messages per day per customer, according to CTIA. In the Philippines, it’s nearly 400 messages per month, according to a January 2009 Pyramid Research report. The takeaway: SMS is widely used in both developed and developing countries, so it’s a viable way for brands and marketers to reach the mass market. Read more

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A vision on how the mobile marketing using TMS can make the traditional media measurable and interactive in the next decade …

In parallel to the launching of our TMSfactory platform’s version 1 and the positive result of our road show in New York and Los Angeles where TMSfactory was introduced to media such as WSJ, ESPN, and Fox. And following a presentation I did at the 2009 New York Venture Summit I tried to evaluate, while on flight back to Hong Kong, some potential and high profitable ways our media to mobile platform can offer to help expand small and large businesses and I’m now putting my reflections together in this post.

Considering the fact that our platform allows real time interactivity between media (offline and online) and consumers using the mobile medium as “1 click” bridge, and the fact that TMSfactory serves a complete supply chain that enables the development of mobile business covering the creation of rich mobile contents optimized for all mobile operating systems. Including the localized distribution of mobile offers in 160 countries with Telco’s neutral solutions, the management of mobile users’ data, and a cutting-edge mobile payment solution. I really think that the following industries and business can be disrupted in the next decade….

1. Local marketing. TheTMSway is currently providing “self service”, marketing tools allowing small businesses to go mobile anywhere in the world with a complete chain of essential services (content creation, distribution, data management and payment solution) accessible in one place. At the same time the local outlets of some of the largest retailers in the world can use the TMS RTI (TMS code & search) technology as well to deliver real time promotions. As an example, using TMS a retailer can send customers news alerts about special offers, sales, new merchandise, store hours, or events. International companies that operate through hundreds of locale stores can do and apply the same method to deliver targeted and localized offers.

Recently, HP has launched a million dollar marketing program in Asia wherein the company is executing a “media to mobile” campaign using TMS offline widgets (TMS code and search) and online widgets (TMS web banners with SMS box) in order to establish a database of subscribers for its “HP good deal message alerts”.

The local-hyper marketing aspect of the TMSfactory platform opens the opportunity to move billions of dollars of business to and from retailers based on targeted marketing. Using the TMS tools, companies can engage into first-rate conversation with consumers via message alerts, particularly in times when prices drop a few dollars. TMS users, on other hand, can choose to follow local businesses and companies subscribing to promo and “good deal” message alerts as diverse as the local stores or McDonalds. The TMSfactory has definitively the potential to deliver substantial amounts of business to retailers across the mobile channel.

2. Outdoor Ads. This advertising medium is seen everywhere in the world due to simplicity and relatively cost-efficient production. In fact, current estimates of worldwide outdoor advertising sales reaches $30 billion annual revenues. However, one of the weaknesses of traditional media, such as billboard advertising and newspaper display, is the ability to measure its impact within a specific region. TheTMSway, for this reason, improves the potential of outdoor media through the revolutionary use of real time “TMS code and search” technology (internal code name: TMS RTI for Real Time Interactive) that enables the opportunity to establish a measurement tactic out of an immeasurable medium. The TMSfactory services, through its real time interactivity, leverages an impulsive response from the new generation of the world’s digital consumers.

TMS can determine localization; and thru this concept, if a TMS user sees an advertisement for a Toyota (TM) car with an invitation to enter the TMS code (TM 123 134) into the TMS Search, this leads him to access a web page of local dealers in a specific region. Toyota, using the TMS technology, can track the location of the TMS user hence inviting him to claim some promotional items from Toyota’s local showrooms within a specific region. Similar principle applies to newspaper displays, print ads, and classified ads. Some display ads have coupons but the opportunity for newspapers to gather real time reactions from consumers through TMS RTI helps a hard-to-measure medium become interactive. This implies a new huge potential source of revenues for newspapers introducing the online Cost per Click (CPC) business model in offline ads business… and this is exactly what the WSJ has started to understand and evaluate after my presentation.

Also the fact that the newspaper can distribute mobile coupons in real time multiplies the number of coupons which can be distributed as by definition a print coupon can be used once but at the same time the readership of a newspaper is always based on an average of more than one reader per copy…

TheTMSway endeavors to activate the offline media (such as print, OOH, etc) and to provide measurement tools that support the efficiency of this new marketing approach. If the use of these tools and services succeeds, they will completely change the marketing methodology and advertising investment which companies aim to achieve from outdoor media. “Just imagine the introduction of the CPC online model in offline media … it’s just a revolution…”

3. Data mining. Collecting data to help monitor the behavior of consumers towards a product or service is among the most expensive activities of large companies. The TMSfactory platform provides access to mobile user’s data management and analytics that can automatically organize and store data from all activities involving the mobile offers and target consumers. The collection of data includes monitoring from the device used, surfing activities, promo clicks, polls, downloads and purchases/orders, among others.

4. Large media companies are already using the TMS interactive media to mobile services as a way to alert people anywhere in the world via mobile messages about breaking news and featured news. TV5Monde, WSJ, Star TV, ESPN, Eurosport and a few others are starting to use the premium services of TheTMSway to benefit from the Telco’s neutral mobile platform to, on one hand make their media (TV or Print) interactive in real time and on the other hand to distribute Multimedia web magazines via message alert on mobile devices of subscribers in 160 countries. In this domain, with its worldwide mobile internet approach, TheTMSway disrupts deeply the existing model edited by Telco’s in terms of distribution (using SMS as a free vehicle to distribute content “On demand”) and monetization (the media receives the majority of the revenues “Telco free” from the users subscriptions).

The SMS message alerts provided by TheTMSway contain tiny clickable URL’s which can be used to provide a feed of content, video (downloadable or accessible in streaming), or audio files. In other words news, sport magazines, movie trailers can be distributed “On Demand” to hundreds of thousand of people worldwide via simple clickable message alerts (which can include some localized ad coupons). The same holds true for newspaper editorials which become interactive in real time offering access to multimedia complementary files updated in real time. TV5Monde, the francophone Channel with 180 millions worldwide subscribers, has already begun to take advantages of this by distributing a daily breaking news magazine with a news feed based on (5 to 10) 3 min. videos. This also gives media an advantage as they can access audiences in real time for breaking news.

This new cutting-edge “Content on Demand” distribution service on mobile devices provided by TheTMSway in +160 countries invites a huge new source of revenue for media and high value content owners. With a subscription based on $4 to $8 (based on weekly or daily alerts) per month ($50 to 100$ per year) the platform’s potential (that represents few hundred million in new revenues) is no doubt an opportunity to boost annual returns for media like TV5Monde, WSJ, or content owner like Manchester United…

5. And what about “VAS On Demand” (Value Add Services) which can also be distributed in +160 countries Telco’s free by the TMS platform. For example we are analyzing a specific service that helps farmers from all over the world acquire instant access to weather forecasts and analysis within respective areas. By subscribing to TMS mobile alerts, farmers can monitor the weather conditions within their local areas.

6. New social media, using TheTMSway tools, have the opportunity of extending the promotion or display of its content to the mobile channel in real time. The aggregator of targeted news and the providers of users generating content (UGC) in social networks, like MySpace, can send alerts to audiences via mobile messages which redirect the receivers to the mobile multimedia contents. This TMS concept enables an artist to promote his music via MySpace by creating a mobile database of fans which he can use to send out regular multimedia newsletters to promote or sell his work.

7. The use of TMS tools for “micropayments” or “payments for services” is already kicking off in its early stage. The mobilized age for money exchange, payment transactions, and the pricing of goods and services is a good start of a large independent economy now emerging on TMSfactory platform. One already tested mobile payment model is our TMSPayWorld which allows consumers to sign up and place cash into their TMSPayWorld accounts via online payment services like PayPal, local partners (like China post offices), or from friend’s cash transfer. Having an activated TMSPayWorld account enables consumers to enter a product or services’ TMS code to TMS Search to launch a mobile payment transaction in real time. Let’s take a kid playing an online game as an example. Using his internet-enable mobile phone, he can purchase a weapon or life by entering the weapon’s TMS code into his mobile using TMS Search engine to launch the transaction. Once the transaction is accepted, a confirmation code prompts the kid to use his purchased good/s. Real time is the key element.

8. The TMSPayWorld service will be also used inside communities for money transfer and in emergent countries we can imagine that a person can enter in a small shop and check on a “TMS Transfers” wall sticker associated with a TMS code. Entering the code in TMS search, the person will be able to activate a “reload service:” giving cash to the store owner to receive, in return, money in his TMSPayWorld account. In other words, TheTMSway with this simple payment solution using mobile internet can become the instrument of a worldwide peer to peer payment model… no need for electronic POS solution anymore…

9. The commercial sector will not be the only part of the enterprise landscape that will be affected by TheTMSway services. Large Government agencies can use the TMS tools to disseminate and communicate emergency notices to the public fast and easy via message alerts. …The TMS 911 code is coming soon…

10. Philanthropy “as business” use of TMSfactory involves hosting a platform for social fund-raising and donation for a cause. The TMSPayWorld can accommodate fund-raising donations using mobile and a TMS code to launch a cash transfer. Furthermore, political and cause-oriented groups can use the services for the circulation of mobile newsletters and message alerts to the entire community members. The TMS services also open an immense and useful method for local communities to voice their opinions in response to public polls posted in offline media. This offers an opportunity of having a quick access to thousands of reactions gathered from critical and opinionated questions.

11. I will finish with something about Product tracking: The TMS RTI (Real Time Interactive) service which provides a TMS alphanumeric code that offers access to mobile content via TMS search, can become an interesting tool for companies or institutes who want to track products using the ID numeric code of the 1D barcode printed on a product packaging to be used as a TMS code …and associated to mobile info (site) accessible in real time on mobile.

The access to Internet on Mobile will completely change the way we access and use the web and the “real time” factor will become one of the keys to connect the 4 billion expected users worldwide. TheTMSway has on one hand the objective to disrupt definitively the actual mobile business rules edited by the Telco’s during the last decade and on the other hand will change, as a consequence, the way we live and interact with media. We (all the TMS team) really feel the excitement that “TheTMSway” can have a significant role in the actual transformation, taking the TMSfactory platform to its leap of becoming one of the biggest platforms in the next decade.

The increased breadth of mobile advertising reveals the most striking finding of the report with 23% Smartphone users recalls SMS advertising, 20% saw ads in social networks, and 15% from mobile TV/video. Report also reveals location-based network’s growth almost tripled to 15%. Read more

The council is reported to bring together the entire mobile ecosystem composed of carriers, application developers, brands, agencies, and other industry influencers. Read more…