Posts Tagged ‘telecom industry’

Indonesia sees mobile marketing to boom next year

Wednesday, December 16th, 2009

2Mobile marketing in Indonesia is seen to boom next year due to tight competition in the cellular phones business services providers offering new creative services as possible.

According to Sarwoto Atmosutarno, Chairman at Cellular Phone Provider Association (ATSI), the emergence of mobile marketing, as one of the newest mobile features, was a consequence of the tight competition felt among the 11 cellular providers operating in the country.

During his talk at the 2010 annual Markplus Conference, he said that Indonesia has 178 million registered cellular users, which is a big market for marketers to look into. In some studies, it is predicted that the cellular phone industry in the country would grow by about 10-12% next year.

“The studies also show that, in Jakarta, the SIM card ownership rate is currently about 1.2, meaning that many Jakartans own more than one cellular phone,” Sarwoto added.

This exceptional market should convince marketers to shift their marketing methods to mobile marketing, Sarwoto said. On other hand, the Association of Indonesian Retailers (Aprindo) chairman, Roy N. Mandey, said that mobile marketing would also help the retail sector to increase its sales. Read more

Philippines to reach 8-10 million 3G users next year, report

Wednesday, December 16th, 2009

5The number of 3G users in the Philippines, whether for mobile phones or USB modem devices, is expected to grow between 8 and 10 million by next year; and will quadruple to 40 million by 2014, which is an equivalent to 39% of the population.

Report said some of the applications anticipated to drive 3G usage in the country include accessing social networking sites like Facebook, Twitter, Friendster, and etc.

The projected eight to 10 million 3G subscribers in the Philippines by next year is divided between those using 3G via their mobile phones and those accessing the Internet through other devices such as USB modems.

Among the more successful 3G data services in emerging markets, including certain countries in the Asia-Pacific region like the Philippines, are mobile Internet, mobile music, wireless broadband, social networking, mobile advertising, mobile commerce, video-related services, social improvement services. Read more

Mobile marketing sector to account 11.7% of digital ad spend, analyst

Friday, November 27th, 2009

4The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight.

Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 billion) in the next five years. The firm believes that the medium will become a standard part of digital campaigns email marketing and html email newsletters.

Marcus Persson, telecom analyst at Berg Insight, said: “Advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Read more

Mobile Messages across Asia/Pacific to Surpass 2.1 Trillion in 2010

Friday, November 27th, 2009

3SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion message in 2009, which is a 15.5% increase from 2008, according to Gartner report.

In 2010, Gartner forecasts that SMS volumes will surpass 2.1 trillion, which is a 12.7% increase from 2009. Gartner analysts said that messaging traffic and revenues continue to be driven by new subscribers in developing markets.
“Strong organic growth continues in Asia’s developing markets, with marginal subscribers turning to low-cost messaging as an entry-level service,” said Madhusudan Gupta, senior research analyst at Gartner. “In the mature markets of the Asia/Pacific region, SMS has seen sustained healthy growth as a result of steady price declines and increasingly generous SMS and data bundles.” Read more

Does Google have a chance of knocking iPhone from its perch?

Wednesday, September 2nd, 2009

The iPhone and Blackberry are reported to dominating the Smartphone sales charts. According to the Canalys research firm, iPhone currently hits about 14 percent of the Smartphone sales and Blackberry about 21 percent. The Android, on other hand, has only 3 percent. Arguably, it doesn’t sound bad since the Android was just launched; more than a year when first iPhone hit the world market.

Analysts see that it seems unlikely that Google’s mobile market share will grow as quickly as the iPhone’s. In the Canalys report, the iPhone usage has shot up by more than 600 percent of last year.

So, does Google really have a chance of knocking the iPhone from its perch? Read more

TheTMSway Weekly Radar on Mobile Marketing and Business

Tuesday, April 28th, 2009

The Department of Energy has earmarked $41.9 million from the American Recovery and Reinvestment Act for the development of fuel cell technology. The goal is to create manufacturing and maintenance jobs for Americans who have been laid off from automotive factories and the like

Quickoffice beats Microsoft to the punch with iPhone app for Office documents

Dallas-based Quickoffice has released the first iPhone application suite that lets you view and edit Microsoft Office documents. Available for $19.99 from the App Store, it includes its own versions of Word and Excel it calls Quickword and Quicksheets, as well as file-management services


Green technologies to watch

“We are in a new era of energy innovation,” declared Daniel Yergin last week at a forum on clean-energy policy at the Massachusetts Institute of Technology.

Seattle, Atlanta And D.C. To Get First Mobile TV Tests

A coalition of TV broadcasters on Monday said they plan to use Seattle, Atlanta and Washington, D.C., as test markets for digital mobile TV services this year.

Spam Harms Environment

According to a Silverpop survey conducted last year, 80% of e-mail recipients felt that spam levels were either about the same or getting worse.

Percent Mobile – find out what percentage of your visits come to you via mobile

The service that Percent Mobile offers is so simple its genius. It is a solution for online websites that tells you what % of your users came to your site via mobile.

Bango Debuts Updated Mobile Analytics v4

Bango has long been known for its advanced mobile analytics solutions, and today marks the release of the newest version- version 4, which takes mobile analytics and visitor tracking to a whole new level.

Social Email Campaigns to Increase Nearly 400% in 2009

A record number of email marketers are planning to bridge the gap between online social networks and their email marketing campaigns, and the number of social email initiatives is expected to grow 367% this year, according to new research

Poll: Today’s Society Too Dependent on Gadgets

Nearly two-thirds (65%) of Americans think that today’s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes people more productive, according to (pdf) a recent Harris Poll

Mobile not one channel, but eight: MobileMix speaker

It was expected. Someone in the audience at the final ad:tech San Francisco MobileMix session had to ask that dreaded question: “Everyone has been saying this is the year of mobile for five years. Is it?”


B2B Magazines Expand Online

Business-to-business (B2B) print magazines have fallen on tough times. While many publishers realize they have to be online in order to survive, they have been slow to take the digital plunge as they struggle to figure out a viable online strategy.

Court of Appeal overturns judgement to privatise PCCW

The Court of Appeal has overturned the judgment of the High Court of Hong Kong to sanction the scheme of arrangement to privatise Hong Kong operator PCCW. The company is disappointed at the Court of Appeal’s decision, given the clear findings and reasons set out for the judgment of the High Court.

China Telecom picks Huawei for 3G CDMA launch

Huawei Technologies has joined China Telecom for the commercial launch of 3G CDMA networks in many of China’s largest cities and regions. Using Huawei’s equipment, China Telecom’s 3G CDMA services are now available in 52 cities



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