Posts Tagged ‘TMS Factory’
Monday, December 29th, 2008
Amid global recession today, business sector is at the peak of its struggle against this economic situation. Some are finding ways to survive from financial mayhem; and one strategy they highly consider is to cut their ad spending.
Sharing this article by Jay Yarow. Read on…
What Happens to Online Advertising during a Recession?
By Jay Yarow (jayyarow.wordpress.com)
When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?
I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.
Watch a video interview…
Tags: advertising spending, global economic downturn, internet marketing, jay yarow, mobile advertising, Mobile Internet, mobile marketing, mobile media, mobile news, social media, TheTMSway, TMS Factory, what happens to online advertising during a recession
Posted in social media application | No Comments »
Friday, December 12th, 2008
This is good news to all Heroes fanatics from all over Asia. The world’s one of largely viewed seasonal TV series now extends to mobile screens for a more personalized access. 
TheTMSway Ltd has worked with Star TV to mobilize the trailers of Heroes season 3 to Asia’s mobile audience.
‘Heroes’ fanatics from anywhere in Asia can enjoy this great chance of taking their favorite episode trailers to their mobile phones, or even share the trailers to friends using a worldwide SMS service powered by TMS.
A TV series that portrays the mankind’s future where almost every character holds extraordinary ability, this third season of Heroes entertains the Asian region’s widespread mobile audiences, giving out the most generous trailers and profiles of the season’s characters.
On top of this exciting mobile campaign, TheTMSway Ltd has enabled polls and recommendations which allow the mobile users to interact and recommend the trailers to friends.
Few of the ‘Heroes’ episodes which are ready for capture to mobile screens include episode 1 (The Second Coming), episode 2 (The Butterfly Effect), episode 3 (One of Us, One of Them), episode 4 (I am Become Death), episode 5 (Angels and Monsters), episode 6 (Dying of the Light), episode 7 (Eris Quod Sum), episode 8 (Villains), and more.
‘Heroes’ is screened on Star TV every Thursday at 10 pm in HK and Singapore, and at 9 pm WIB and Thailand.
Don’t be left behind!
Tags: Asia mobile, heroes 3, mobile advertising, mobile campaign, mobile marketing, mobile media, mobile news, mobile site development, mobile technology, movie fanatics, movie trailers, star tv, TheTMSway, TMS Factory, TV series
Posted in mobile advertising | No Comments »
Tuesday, December 2nd, 2008
A couple of months ago, we successfully introduced our online self-service mobile platform (TMS Factory) in San Francisco, California.
Once again, our platform gears up for a significant move of going live and operational at world’s mobile advertising scene. Featuring a major set of mobile campaign solutions, our platform’s do-it-yourself functionality is expected to kick off for global enterprise use in mid December.
Quite soon, you can liberate your mobile campaign to global frontier using our classic, banner, and widget campaign solutions fully equipped with TMS templates acquirable upon creating your mobile contents.
Don’t miss the huge change in advertising and media consumption in which mobile contents can easily be created without the administration of IT wizards, can be accessed on cross media (desktop, web, and mobile phones), and can be shared to friends using our free worldwide SMS service.
Simple as ‘drag and drop’ navigation, we dare you to experience the TMS difference!
Tags: do-it-yourself platform, mobile advertising, mobile blog, Mobile Internet, mobile launching, mobile marketing, mobile media, mobile news, mobile platform, mobile technology, self-service platform, TheTMSway, TMS Factory
Posted in mobile marketing | No Comments »
Tuesday, December 2nd, 2008
Movie trailers used to be viewed on television and computer screens, theater houses, or heard over radio airings. In other way, we can read selected movie excerpts and story characters featured over newspapers and magazines.
But now, movie and entertainment industries can better enhance the nitty-gritty of movie promotions and expand its campaign coverage to the mobile audience at local and international perspectives.
The latest of our TMS technology introduces the revolution of taking movie trailers and TV series to all mobile phones in the world. The TMS mobile functionality is compatible to all Telco’s system; hence it is capable of connecting to millions of internet-enable mobile phones.
TMS works for the mobilization of movie trailers from the creation of webpage to its conversion into mobile format (mobile version), and subsequently, to final stage of releasing the campaign to targeted marketplaces.
So, movie fanatics of today, you can personalize your viewing experiences and even share your favorite movie trailers to friends using our free worldwide SMS service. From the widgets and banners we created for the movie campaign, you can enter your cell number to get the trailers or your friend’s number if you wish of sharing them to your friends.
Tags: entertainment media, film, Heroes season 3, hong kong, mobile entertainment, mobile media, mobile news, mobile technology, movie previews, movie production, movie trailers, TheTMSway, TMS Factory
Posted in Mobile Internet, mobile advertising | No Comments »
Friday, October 17th, 2008
Nowadays, the advertising sector has more than a few options to market products and services, where and which medium to use. The world’s arising technologies have come up several propositions of communication tools and services helpful for marketers to administer a first-rate interaction with their consumers. One technology, which is moving forward not only in Asia but also in Europe and America, is the mobile as an alternative advertising medium capable of reaching massive audiences.
The mobile portrays strength in terms of heightening one’s business or services, whether for a small or large company. Indeed, the mobile as a personalized medium provides an interactive technology to consumers while away from their computer or television screens. Videos, movie trailers, audios, blogs and RSS feeds, business services, websites, and advertising campaigns can go mobile.
So it is there, and let it be. No one can ever stop the world’s innovative minds from coming up with several technology advancements. Perhaps, one has to realize that the world’s mobile technology now takes each of us to the SMS 3.0 generation. Some of the mobile tools and applications development companies have produced an enticing advertising platform for marketers, aspiring or established ones, to release their campaigns to the worldwide market. And some things are simplified to the leeway of developing a mobile version of business sites and services. The mobile application development companies offer first-class services to marketers where they can optimize the looks of their mobile websites according to what they prefer, or they may create of their own mobile campaigns directly on the platform.
However, this enticing advertising break could be, if not, a challenge to conservative and skeptical marketers today. Are they ready to indulge to this advertising trend? This has become a never-ending topic in few of the IT and business conventions across the globe. The bottom line here is the mobile advertising stands an alternative medium that offers a cost-effective and timely manner of disseminating direct messages to the worldwide consumers. Yet, there is no specific advertising medium that assures success. Every advertising campaign remains experimental, and these advertising media are helpful means to companies in maximizing their marketing campaigns.
Amidst these arising technologies today, the marketer’s ability to read the consumers’ minds combined with extensive research on consumer-behaviors stay a key to effectively deliver messages to prospected audiences. Running ads to various forms of media will make companies hit their target audience in different locations. However, even if it ends up in front of potential customers, tendency is they are not paying attention into it, unless the ads appear worth enough attention-grabbing.
And mobile advertising is a marketing option that has a long way ahead.
Tags: article, business, mobile advertising, mobile marketing, mobile media, mobile technology, news, TheTMSway, TMS Factory
Posted in mobile technology | 1 Comment »
Friday, October 10th, 2008
How far would you like your branding to reach? Today, technology advancement has several suggestive means to reach a target audience; and, mobile marketing is the newest on list to surprise conventional marketers.
Mobile advertising is viewed an effective solution of getting in touch directly to the target audiences. Previously, maximizing the use of mobiles to connect with worldwide consumers implied courage for mobile tool and application companies from attempts; not in current time, though.
A mobile tool and application development company today pioneers the proposition of globalizing mobile advertising campaigns and websites using the world’s newest ‘media to mobile’ platform called TMS Factory. This platform takes mobiles and SMS to the next level with the SMS 3.0 generation.
TheTMSway, an IT company who developed the TMS Factory platform, displayed optimism about mobile advertising to capture huge responses in Asia due to wide usage of mobiles in the region. The company expects the Asia Pacific to pull in mobile advertising first hand, especially in India and China where middle classes are largely dominating the countries with mobiles as their new interactive screen.
Simple and cost-effective, the TMS Factory is the first Telco-Neutral platform in Asia to bring the millions of brands in the world at center stage. TheTMSway developed the platform allowing boundless connection optimized for all mobile operating system (OS) anywhere in the world including iPhones and Blackberry.
The presence of this new platform somehow brings in serious implication to local, small and medium marketers to review their advertising tactics to engage in conversation directly with their consumers.
Mobile advertising is relatively the current advertising medium today that can never be taken for granted; instead it proposes wise considerations in term of worldwide marketing scope.
If marketers strongly value the importance of cost-effectiveness, timeliness, simplicity and measurement for advertising campaigns; surely, the TMS Factory has more than enough to say.
Tags: advertising world, business, media, mobile advertising, mobile asia, mobile blog, Mobile Internet, mobile marketing, mobile technology, platform, TheTMSway, TMS Factory
Posted in mobile advertising | No Comments »
Friday, September 26th, 2008
By Luida Cabataña
For several past years, some of the world’s giant brands embraced much of their advertising campaigns on traditional media such as television, radio, and print in order to achieve their branding and publicity goals within targeted marketplaces. Such advertising practice demanded high budgets out of company’s funding – all very well, it seemed of no concern for the world’s top 100 brands. They could have invested to the highest advertising budget on earth for the sake of global branding competition.
Question has been asked; what about the millions of small and medium enterprises left in the backseat wandering for global ambitions? Obviously, it became indistinguishable from ordinary marketers whose marketing potential revolved solely to the local audience due to cost issues hindering them. Not until the Internet breakthrough in the 1990’s surprised the marketing hopefuls who immediately embarked on online advertising to globalize business penetration at minimal expenditure. The era of online advertising has become an initial statement of how brands and consumers get connected around the digital society.
However, the human’s creative and innovative thinking never stops. The mobile technology came in with massive impact from simple wireless service offers (SMS) to the arising complex propositions of mobile uses with the advance tools and applications currently available. Research firms, on other hand, felt this empowering trend and conducted extensive research into mobile technology, its current behavior, and its future global position. Mobile technology, gradually, has become a global buzz which awakened the advertising world, to realize just how far a business could creep into vast audiences using a personalized medium.
Mobile entrepreneurs and application development companies continuously push with what lies ahead of this technology. Several mobile-related application advancements come onto the scene to include the possibilities of bringing RSS feeds and blogs to mobile, videos and movie trailers to mobile, creation of mobile microsites, web banners to mobile, customization of cross media tools (widgets), web widget mobile campaigns, and bridging mobile to social media.
The advertising world is shaping an enticing pattern on how it evolves and where it will go by engaging in mobile campaign tactics. If mobile campaigns are workable with simple phone clicks, therefore, businesses and the general public will soon be addicted to this new mobile tools and applications craze.
Tags: advertising asia, advertising world, business, media, mobile advertising, mobile asia, mobile blog, Mobile Internet, mobile marketing, mobile news, mobile site developer, mobile technology, TheTMSway, TMS Factory, widgets
Posted in Mobile Internet | No Comments »
Saturday, September 20th, 2008
After the successful launch of the TMS Factory at TechCrunch50 in California, TheTMSway continues to embrace technology advances by associating the ‘MetaTxt’ format on the TMS Factory’s site (www.tmsfactory.com).
Recently, TheTMSway targets incurring global penetration about the TMS Factory as an online self-service ‘media to mobile’ platform which provides boundless connection between brands and normal mobile users. And one way to achieve its goal is to strengthen the appearances of the TMS Factory in all mobile web searches through the ‘MetaTxt’.
The ‘MetaTxt’ is described as an extensive text format based on robots.txt where it lists down the site’s description, keywords, title, PC and mobile URLs, feeds, mobile and PC sitemaps, and ‘geolocation’. Researchers from Waterford University discovered this metadata and now, it is supported by Visibility Mobile. High-acclaimed technology enthusiasts refer the ‘MetaTxt’ as the best solution to detect the mobile-related websites from non-mobiles’.
Consequently, some of the Mobile sites builder companies are already adapting to ‘MetaTxt’; and TheTMSway as one on the list, is very optimistic that the MetaTxt-aware search engines would perform accurate reading of the TMS Factory’s mobile web sites and redirect the search users to the appropriate version. TheTMSway highly anticipates the ‘MetaTxt’ as a huge help for the mobile campaigns, built with the TMS Factory platform, to reach even greater visibility on all mobile searches.
Related Link http://wapreview.com/blog/?p=1110
Tags: metadata, metatxt, mobile advertising, mobile marketing, mobile site builder, mobile technology, TMS Factory
Posted in Mobile Internet | 1 Comment »
Tuesday, September 16th, 2008
www.TMSfactory.com the ‘Media to Mobile’ platform offers in one location to create rich mobile web sites automatically optimized for each different mobile OS, to customize Cross Media TMS tools (widgets) to provide a direct access to the mobile offer on all targeted media (print, outdoor, web and social) and to access the tools to measure the campaign results and to collect data.
“Mobile marketing seems to be the next revolution’ but after SMS what’s next? All the studies show that the mobile as an ad medium is slow to take off. The surveys show that on one hand the major mobile ad model actually uses ‘push (Spam) SMS’ sucks! and on the other hand, the use of ad banners (the classic intrusive model) on the new social media (which includes mobile) fails.”
The TMS Factory platform challenges conventional wisdom. When all the propositions actually offer mobile to mobile push solutions (like a mobile banner on mobile sites) TMS takes a different route and develops a new concept based on ‘Media to Mobile pull services’ which allows to bridge the mobile to other media and to engage a conversation with consumers by creating a mobile rebound campaign to propose interaction and personal offers such as coupons, invitations, rewards and promotions and by providing the Cross media tools (widgets) to access directly to the mobile offer using a worldwide SMS platform (TMS provides SMS in more than 150 countries) or the standard 2D barcodes and TMS codes solution.
This self-service ads platform, based on a Free production & management service and a CPA (Cost per Action) model for the rebound campaigns, is open to all advertisers (no need to be developer) and is Telco’s independent which allows to deliver ads campaigns to all worldwide mobile subscribers.
About TheTMSway
TheTMSway (www.theTMSway.com ) is the provider of ‘TMS Factory’ the Media to Mobile self-service platform to connect with the NorMobs (Normal Mobile Users). The platform allows to build Mobile rebound campaigns and to display direct access to the Mobile offers on all Media (Print, Web and Social) via customization of Cross Media widgets.
Tags: advertising, marketing, mobile, Mobile Internet, mobile technology, TechCrunch50, TMS, TMS Factory, widgets
Posted in Press Release | No Comments »
