A recent report released by Juniper Research reveals the redemption value of mobile coupons to increase 30% by 2010.
According to the report which is authored by Howard Wilcox, the mobile coupons are anticipated to be one of the biggest winners of the occurring global recession.
The report covers in-depth analysis of the trends and issues affecting the market, exploring to the mobile coupons market development to 2013, including user take-up forecasts, coupon redemptions and values.
The Mobile Marketing Association (MMA), on other hand, has confirmed the relevance of Juniper’s study to their own findings that consumers are most likely responding to mobile marketing offers.
