Advertising Will Change Forever
In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”
Smartphone apps: the future of mobile advertising?
NEW YORK – Consumers’ insatiable appetite for mobile applications is driving exponential growth in the space, which creates opportunities for mobile marketers, according to a panel at IAB Marketplace-Mobile. Apple has generated a lot of interest among consumers, who now know that apps are a key part of their mobile experience. Savvy marketers are feeding their hunger and engaging consumers by delivering a mix of in-application advertising and branded mobile apps providing utility and/or entertainment.
China Will Surpass Japan in 2011 to Become Largest Telecom Services Market in Asia
Fueled by mobile penetration into the rural market and by uptake of 3G services, China’s telecommunications market will generate $187 billion by 2014, surpassing Japan to become the largest telecommunications services market in Asia, according to a new report from Pyramid Research.
Do-not-contact registries trump SMS opt-ins in two states
Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states. That is because of do-not-contact programs and related laws in Utah and Michigan. These state programs, which extend to SMS, dictate that marketers who advertise adult products and services such as alcohol, tobacco, gambling and pornography cannot market to any registered phone number or address with those states.
Another record high for mobile in South Korea: Samsung announces Q2 profits
Samsung has surprised analysts by announcing record high sales for the the second quarter this year. This story will be familiar to anyone who saw LGs Q2 profit report. Samsung attributed its huge sales increase not only to greater interest in both mobile phones and TVs, but also to a boost in its memory chip business.
Mass-produced apps comprise one-third of App Store: Study
A new report from Skyhook Wireless shows that mass-produced applications are making up one-third of the Apple App Store’s volume. This research comes from Skyhook Wireless’s July Wireless LBS App report on trends in location-aware apps from the major application stores. The report researched applications from Apple’s App Store, Google’s Android Marketplace, BlackBerry App World, Nokia’s Ovi Store and Palm’s App Catalog focusing on the evolution of location-based application pricing in the two most established stores, Android Marketplace and the Apple App Store.
Do consumers get mobile marketing?
As I sat down to write this article, I polled my wife and kids – three teens, one tween and an eight-year-old) with a simple question: “When was the last time you saw or clicked on a mobile ad or marketing message?” They all looked at me as though I had asked them if their iPods make decent toast.
Samsung Goes Green with “Blue Earth”
Just about everything is going green these days. And from the looks of it, our cell phones are next to get an eco-friendly makeover. After being previewed earlier this year at the Mobile World Congress, Blue Earth, the first “solar charging phone” is preparing for launch by Samsung, the creator of this new device designed for people concerned about the environment. Down to its packaging, this phone is the epitome of “environmentally friendly.”
Mobile Goes Social and Vice Versa
The growing crossover of social media and mobile was highlighted by a pair of separate moves Tuesday involving Research in Motion and Facebook. For its part, RIM has launched MyBlackBerry, a new community site where BlackBerry users can trade views on BlackBerry apps and share tips and tricks relating to the device.
Mobile Goes Social and Vice Versa
The growing crossover of social media and mobile was highlighted by a pair of separate moves Tuesday involving Research in Motion and Facebook. For its part, RIM has launched MyBlackBerry, a new community site where BlackBerry users can trade views on BlackBerry apps and share tips and tricks relating to the device.
Black Americans most active users of mobile internet – Survey By Pewter Internet
56% of all Americans have accessed the internet by wireless means.
An April 2009 survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a wireless network. Altogether, 56% of Americans said they have at some point used wireless means for online access.
The number of 3G users in the Philippines, whether for mobile phones or USB modem devices, is expected to grow between 8 and 10 million by next year; and will quadruple to 40 million by 2014, which is an equivalent to 39% of the population.
