TheTMSway Weekly Radar on Mobile Marketing and Business
Smartphones: Is there a difference in the consumer base?
When it comes to smartphones, is one user base better than another? A new study from CrowdScience sheds light on the similarities – and more importantly the differences – between Smartphone consumers using the two biggest brands in the Smartphone biz: iPhone and Blackberry.
Can Google translate search expertise to succeed in mobile display?
Search giant Google’s launch of AdSense for Mobile Applications is destined to contribute to the growth of mobile marketing and the app development industry. Smartphones have revolutionized consumers’ daily lives. Because of the economic slowdown, the fact that smartphones offer lower prices, faster network speeds and unlimited data plans means that people often reach for their mobile phone rather than their computer.
Microsoft talks B2B mobile advertising strategy in Mobile Marketer webinar
A Microsoft executive explained the strategy behind a mobile campaign to boost awareness and drive demand for the Microsoft Office SharePoint Server among technology decision-makers. “Mobile allows us to focus on a specific target audience in the B2B space,” said John Cosley, digital marketing lead for Microsoft, Redmond, WA. “Mobile lets us target down to a fairly granular level through hyper-targeting via demographic, psychographic and geographic information.
comScore, Inc. reports that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009. The mobile browser is the leading access method, with 20.7 million users seeking local information in March 2009, up 34% versus year ago.
FCC chair-designate to look at mobile handset deals
President Barack Obama’s choice to head the Federal Communications Commission plans to review the exclusive arrangements between wireless carriers and cell phone makers. The issue of exclusive agreements among some of the biggest companies like Apple Inc’s iPhone and service provider AT&T Inc is at the center of some lawmakers’ concerns about whether such practices hinder competition and innovation.
Verizon, AT&T expand mobile TV coverage
Verizon Wireless and AT&T announced their respective mobile TV efforts–both powered by Qualcomm’s FLO TV mobile broadcast unit–have expanded into a series of new U.S. markets in the wake of the long-planned national DTV transition, which freed up spectrum for the FLO TV network.
China handset market rises 9 percent
China’s domestic mobile-handset shipments in the first quarter rose by 9 percent from 53 million in Q4, thanks to government stimulus programmes and the New Year holiday season, according to a new study from iSuppli. Sales of brand-name GSM mobile handsets amounted to 44 million units in the quarter, compared to 42 million in the first quarter of 2008, while branded CDMA wireless phone sales reached 5.8 million units, up 200 percent from the year-earlier quarter.
Mobile Email & Mobile Instant Messaging Will Drive Mobile Messaging Growth
A report is indicating that global consumer spending on mobile messaging services, such as SMS, MMS, mobile email and mobile instant messaging will rise at a 6.4% compound annual growth rate (CAGR) between 2008 and 2013 to reach $130 billion. Strategy Analytics says that the addition of 1 billion mobile phone users in developing cellular markets will stimulate continued SMS volume and revenue growth.
Cleantech may need to wait a bit longer for stimulus funds
Government-backed stimulus packages are expected to give a major boost to cleantech companies, supposedly starting in September. A total of $184.9 billion has been earmarked for green initiatives worldwide, and some 65.7 percent of that is going to energy verticals like solar and wind, says the New Energy Finance Group.
Quality data is must for effective mobile strategy
Though direct digital marketing encompasses a variety of different channels, mobile marketing is rightly garnering a great deal of attention, and not just from those predicting its eminent explosion in adoption.
No doubt, mobile marketing programs are becoming more robust and powerful, and going beyond one-off pilots and short-lived efforts.
Mobile Advocacy Coalition: Protecting SMS Marketing
Now, legitimate mobile marketing service providers are stepping up to protect their industry–and to protect the integrity of a communication platform with which consumers really do want to be reached.
Tags: B2B mobile advertising strategy, brand awareness development, communication platform integrity, direct digital marketing, mobile advertising, mobile advocacy coalition, mobile campaign and awareness, mobile content development, mobile data collection strategy, mobile data segmentation strategy, mobile demographic targets, mobile devices, mobile marketing channel, mobile quality data, mobile strategy efficiency, mobile tech providers, mobile web traffic, SMS marketing protection, wireless industry news
[...] TheTMSway Weekly Radar on Mobile Marketing and Business [...]
[...] TheTMSway Weekly Radar on Mobile Marketing and Business [...]
[...] TheTMSway Weekly Radar on Mobile Marketing and Business [...]