How it works?

You need to open a TMS account and purchase units for your campaign. When you launch a campaign, you engage a minimum of clicks which will be converted into units (1 click is equivalent to 1-3 units) and transferred from your TMS account to your campaign account. You also need to cap your campaign (maximum number of clicks) in relation to your budget.

If your campaign ends with unconsumed units, these units will be moved back to your TMS account for future campaign use.

TMS provides the TMS templates to create a mobile landing site free of charge.

* The unit rate for 2009 is based on $0.13 per unit depending on the services used. The cost of each click is counted as 1-3 units. TMSfactory reserves the right to change this rate at anytime without prior notice. The rate changes will not affect clicks already purchased prior to the date of increase.

Example of a campaign financing

My campaign
First I have opened a TMS account and purchased 20,000 TMS units I have created a “Classic” TMS mobile campaign (At TMS 1 unit / click) using the “TMS Templates library” and a TMS shortcode as a widget. The goal was to offer my consumers an exclusive video and a discount coupon in return for email addresses and poll answers gathered in the campaign. My TMS rebound campaign was associated to a 2-week print ad campaign (newspaper) where I included the TMS shortcode of my campaign (“Get our mobile offer now using your phone!. TMSsearch.com – code 234 34 65”). I decided to put an initial cap of 15,000 clicks on my campaign transferring 15, 000 units to my campaign account. After 2 weeks, only 13,000 clicks (13,000 units) were consumed

The units left could be used to continue the campaign via another media support or could be credited to another campaign. I decided to continue the campaign via my web blog (by adding the Tiny Url of a TMS widget* on my blog home page). This “Premium TMS campaign” (2 units / clicks) was a good idea because after 2 days I receive an alert email from TMS informing me that 90% of my initial click cap was already consumed and an invitation to transfer more units from my account to the campaign or to stop the campaign after the cap. I decided to push the campaign and fixed a new cap at 17,000 clicks and transferred a further 6,000 units (2000 units for my premium campaign). In the end the campaign cost me 21,000 units for 17,000 clicks (13000 + 1000 + 3000).

*A form where visitor can enter their cell # to receive a SMS alert with the link to a mobile offer