Did you know...?
32% of data users said they are open to mobile advertising relevant to their interests 23% expect to see more mobile advertising in the future 58M US Mobile subscribers have seen ad over their phones 46% of Teenagers aged 13-17 recalled seeing mobile ads 28M US Subscribers have responded to, at least, one mobile ad 71% of the UK teenagers mobile subscribers would like to receive advertising messages targeted to their particular interestsIntroduction to Mobile and Social marketing
The mobile medium offers two ways to develop campaigns:
The classic way which proposes Ads on existing Mobile sites like banners;
The TMS way which proposes Ads as Mobile sites directly linked to targeted media
In the second case, the ad is considered as a personal offer that can be delivered directly to consumers; while the Mobile is used as a bridge between Media and consumers to engage in a conversation.
Mobile Internet offers a way to talk directly and personally to a consumer but the medium is facing problems that make it difficult to use. For the marketers: fragmentation of the Mobile Operating Systems and network providers and complexity of mobile site development. For the consumers: cost and non user friendly navigation.
The TMS way:
The platform resolves these problems by offering a user friendly way for marketers to develop rich mobile sites which can be distributed on all mobile OS via message alert based on a Telco’s Free service.
About widgets
The widgets are interactive tools like micro websites that can be embedded in different offline media such as TV Screen or Print media; and online such as a web site, blog or social pages. These interactive tools can include: Short codes, barcodes, videos, RSS feed, forms, and polls.
The widget is the ideal (non-intrusive) way to propose your message to your targeted consumers. "One of the marketing futures is ads widgets; they will be like air, they will be everywhere we need and want them to be".
Innovative, complete, and cost-efficient
TMSfactory is an advanced, complete, and cost-efficient supply chain that delivers your promos to targeted consumers
Media + Mobile Internet = TMS
“The 1 click bridge between brands and consumers”
“The 1 click bridge between brands and consumers”
The mobile medium offers two ways to develop campaigns:
The classic way which proposes Ads on existing Mobile sites like banners;
The TMS way which proposes Ads as Mobile sites directly linked to targeted media
In the second case, the ad is considered as a personal offer that can be delivered directly to consumers; while the Mobile is used as a bridge between Media and consumers to engage in a conversation.
- Personal media such as social networks, social media, virtual worlds and mobile phones are the new places to meet and engage in relation with the new generation of consumers.
- In traditional media, the information is waiting for consumers. In personal media, the information finds consumers and goes with them.
- To optimize your campaign impact, you should keep in mind that in personal media, the consumers are the owners and the brands are invited visitors.
- In these media, marketing is moving from interruption to conversation which will provide measurable returns, data and feedback.
Mobile Internet offers a way to talk directly and personally to a consumer but the medium is facing problems that make it difficult to use. For the marketers: fragmentation of the Mobile Operating Systems and network providers and complexity of mobile site development. For the consumers: cost and non user friendly navigation.
The platform resolves these problems by offering a user friendly way for marketers to develop rich mobile sites which can be distributed on all mobile OS via message alert based on a Telco’s Free service.
About widgets
The widgets are interactive tools like micro websites that can be embedded in different offline media such as TV Screen or Print media; and online such as a web site, blog or social pages. These interactive tools can include: Short codes, barcodes, videos, RSS feed, forms, and polls.
The widget is the ideal (non-intrusive) way to propose your message to your targeted consumers. "One of the marketing futures is ads widgets; they will be like air, they will be everywhere we need and want them to be".
Innovative, complete, and cost-efficient
TMSfactory is an advanced, complete, and cost-efficient supply chain that delivers your promos to targeted consumers
