Getting an idea about a startup of business and implementing it in a way that it blooms is other. We all have ideas for a business that will bloom if the correct marketing tactics are used.
There are a few misconceptions among people that are just setting up the business is important. After that, you do not need to do anything, which is absurd as your hard work starts after you have set up your business, having knowledge of marketing techniques before setting up a business is very important. You might have seen startups that bloom the moment they enter the market; it is because of the marketing techniques they use. Some marketing techniques are quite important like putting advertisements on billboards or making advertisements about your brand, but you can also do this the inexpensive way. Read the inexpensive marketing techniques here:
Quality of the equipment:
First thing is first, even if you invest a lot in marketing and your equipment is of low quality you will lose customers like a tree loses leaves in autumn. As a bicycle renting service you should have bikes of all qualities and for all kinds of customers’, i.e., road bikes, mountain bikes, bikes for women, bikes for children and family bikes. Before investing in something, you should do your homework and invest in the best quality equipment available. It is not necessary to go for something very expensive; rather you can survey the market and get good but reasonable equipment.
Some of the best mountain bikes for your bicycle rental service are:
- Diamondback Overdrive 29 Hardtail Mountain Bike:
This bike by diamond bicycles has an overall rating of 90/100, which is quite good. It comes in black color with hand built aluminum frame, disc brakes and 29 inches wheel size. It comes in four different sizes from small to extra-large with the size of frame ranging from 16 inches to 22 inches.
- Diamondback Bicycles 2016 Laurito Hardtail Complete Mountain Bike:
This bicycle diamond bicycle is designed specifically for women. It has an overall rating of 89/100, and its frame is made up of heat-treated aluminum. The brake is V-brakes, and the wheel size is 27.5 inches. It comes in silver and blue color.
- 2018 Gravity FSX 1.0 Dual Full Suspension Mountain Bike:
This mountain bike by gravity comes with disc brakes, Shimano shifting technology, and durable aluminum frame. It comes in five colors, i.e., black, gray, red, white and yellow. It also comes in four sizes, i.e., 15 inches, 17 inches, 19 inches and 21 inches.
With the advent of social media, marketing has become very easy. You can buy cheap advertisements on Facebook or Instagram. You can collaborate up with bloggers, buy advertisements on their blogs or send them gift vouchers or discounts, in this way you will be able to advertise about your brand to thousands of people in just a matter of minutes.
Sponsoring events is a perfect way to advertise your brand. If in the start, you do not have enough budgets to sponsor large events you can sponsor collaboratively with other companies or sponsor small events at first and larger events later on.
Students studying in universities are usually interested in events that help those visit Mountains and green lands so you can host events like that too or sponsor them.
Packages and discounts:
You can introduce affordable and reasonable packages; offers like these really attract the customers. You can have a family package or a couple of packages. Small discounts like these will attract customers and make a good reputation for your brand in the market.
Share your story:
Using social media or inspiring talks like TEDx you can share your story with the world out there. This will increase your recognition in the market and people will start noticing and buying your brand.